DoubleVerify, a digital media measurement platform, has launched new tiered brand suitability categories to address “Made for Advertising” (MFA) measurement and protection. The new AI-powered categories allow for more nuanced MFA content monitoring and protection, helping to optimize digital investments and boost campaign performance.
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The tiered MFA categories use a proprietary analysis process that leverages a unique blend of human and AI-based auditing to identify MFA sites at scale. The analysis process helps to prevent miscategorization and false positives, providing granular toolkits in the industry for MFA classification, measurement, and protection. The new offering bolsters DV’s controls in response to the surge in online MFA content, building on its September 2023 beta release.
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