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Data Security

Most Consumers Are Concerned About Data Security While Shopping Online-01

Most Consumers Are Concerned About Data Security While Shopping Online

In this digital era, brands will need to take cognizance of the data they collect and develop strong data governance policies to comply with...
privacy

Privacy, Ethics, and Consumer data – Paving the Way for a...

By 2022, Chrome will stop supporting third-party cookies - the technology that sustains online advertising that is seen today. Privacy concerns about ways businesses...
Consumer cookies data protection

Consumers Don’t Want Their Cookies to Crumble

Data Privacy is important to customers; but a smooth, personalized experience is more important. We are in an era that seeks to stifle what advertisers,...
CCPA Opt-out Tools

Publishers Seeking CCPA Opt-out Tools Collaborate with the Digital Advertising Alliance

The DAA has begun ‘onboarding’ publishers seeking to use its CCPA opt-out tools. These tools are designed to assist publishers in complying with the...

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