Content Marketing Trends for B2B E-Commerce, 2020
Content marketing is one of the essential resources to generate leads (online) for B2B e-Commerce enterprises.
With the rapid increase of digitalization and internet usage,...
B2B Marketers Need To Look Beyond Big Data
B2B marketers should use the power of Big Data, to derive the best insights from market research, but also use logic, and intuitions for...
IoT in Marketing – How Marketers Need to Be Ready For...
The impact of IoT in marketing is evolving rapidly and is playing a vital role in delivering dynamic experiences.
3 Ways in Which Account-based Marketing...
Customer Lifetime Value (CLV): Driving E-Commerce Marketing Success
Customer Lifetime Value has always been one of the most crucial metrics for e-commerce success. But retailers still find it a challenge to identify...
Marketing Automation Turns Life-Saver for Start-ups
The popularity of the automation start-ups is rising at an incredible pace, primarily due to its affordability and convenience. Small businesses are signing up...
Financial Services to Humanize Products Using Data Analytics
Digital transformation is changing the entire landscape of financial services, but consumer connect stays at the seed bottom of all marketing strategies
Financial service firms...
Publicis Acquires Epsilon For $4.4 Billion: Is It Worth It?
The Publicis Groupe is acquiring the data-marketing firm Epsilon, but experts have questioned the strategic and the financial decision of the ad holding company ...
