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Big Data, Science, Analytics, Content Marketing

Big Data Analytics and How it Can Be Leveraged Into Content...

As content becomes an important marketing tool, Big Data and Analytics is now influencing  the art of writing to get the best results Content marketing...
CMO, Content Marketing, e-Commerce, B2B, Big Data U.S. Census Bureau News, Content Marketing, e-Commerce, B2B, Big Data, Sales Funnel, Interactive Content, Google, Wolfestone Group, Alex Michelle-Parr, SEO, Smart Devices, Customer Survey, B2B Marketers, e-Commerce Platform

Content Marketing Trends for B2B E-Commerce, 2020

Content marketing is one of the essential resources to generate leads (online) for B2B e-Commerce enterprises. With the rapid increase of digitalization and internet usage,...
Big Data, B2B marketers, B2B enterprises, Sales cycle, Sales funnel, B2B, B2C, Market research, Decision model, Sales strategy, Customer base, CMO, CEO, CIO, Big Data, B2B marketers, B2B enterprises

B2B Marketers Need To Look Beyond Big Data

B2B marketers should use the power of  Big Data, to derive the best insights from market research, but also use logic, and intuitions for...
CMO, CIO, CEO, IoT, B2B marketers, MarTech, AI, Big Data IHS Technology, Ericsson Mobility Report, Digital assistants, Smart devices, Customers, Cynthia Baker, GDPR, IoT Marketing, Data-driven, Don Scheibenreif, Gartner, CMO from IDG, Algorithms, IoT, B2B marketers, IoT devices, Big Data

IoT in Marketing – How Marketers Need to Be Ready For...

The impact of IoT in marketing is evolving rapidly and is playing a vital role in delivering dynamic experiences. 3 Ways in Which Account-based Marketing...
Personalized Marketing, Marketing Strategy RoI, Gartner, Forrester, Data Analysis, Data Analytics, Big Data, Martech

Personalized Marketing – An Opportunity or a Challenge

As personalization becomes the secret sauce that adds all the value to marketing strategies, is all well with the budgets? Are companies truly able...

Customer Lifetime Value (CLV): Driving E-Commerce Marketing Success

Customer Lifetime Value has always been one of the most crucial metrics for e-commerce success. But retailers still find it a challenge to identify...
Marketing Automation

Marketing Automation Turns Life-Saver for Start-ups

The popularity of the automation start-ups is rising at an incredible pace, primarily due to its affordability and convenience. Small businesses are signing up...
data analytics

Financial Services to Humanize Products Using Data Analytics

Digital transformation is changing the entire landscape of financial services, but consumer connect stays at the seed bottom of all marketing strategies Financial service firms...
Publicis Group, Acquires, Epsilon,

Publicis Acquires Epsilon For $4.4 Billion: Is It Worth It?

The Publicis Groupe is acquiring the data-marketing firm Epsilon, but experts have questioned the strategic and the financial decision of the ad holding company ...
Marketing, Data Privacy

Creating Marketing Strategies that Meet Data Privacy Laws

In the age of multiple data privacy laws, stricter self-regulation will ensure marketers’ growth and development As legislation on data privacy become tighter across the...

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