AI

While artificial intelligence(AI) in marketing solutions is a common strategy, experts recommend several new use cases to enhance campaigns Artificial intelligence in marketing-based solutions is...

Brands have already been exploring the capabilities of advanced technologies like Artificial Intelligence and automation to improve their marketing functionalities. Even though marketers realize the...

AI and ML : Advanced technologies are the key to execute a successful personalization approach for digital marketing. A comprehensive personalization marketing strategy and roadmap...

Bad data can create undesired results for organizations trying to improve customer experience. Research points to behavioural data for better AI-driven marketing operations Enterprises embraced...

With the potential to accumulate data, examine and utilize it, and then learn from it, Artificial Intelligence is modifying digital strategies. Amid the pandemic,...

Omnichannel customer service, customer and marketing engagement; all three CX based functionalities have increased their dependency on AI technology IT leaders are opting for AI...

Content intelligence could be the next significant movement in the digital era's marketing – with a focus on maximizing the returns Consumer behavior is continuously...

"The best customer experiences are those that give consumers the answers they want, whether it's from a human, a machine, or both" says Lars Selsås, CEO...

In 2020, marketing automation is no more a new or future thing - it is an irreplaceable tool for small and medium-sized businesses (SMBs)...

The impact of IoT in marketing is evolving rapidly and is playing a vital role in delivering dynamic experiences. 3 Ways in Which Account-based Marketing...