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Driving Digital Interactions with AI and Automation

Driving Digital Interactions with AI and Automation

Many businesses had to completely shut down operations at the start of the COVID-19 outbreak. A slew of other enterprises swiftly shifted to new...
Marketing Smarter with AI

Marketing Smarter with AI

While artificial intelligence(AI) in marketing solutions is a common strategy, experts recommend several new use cases to enhance campaigns Artificial intelligence in marketing-based solutions is...
How Voice Technology Can Help Reduce Customer Frustrations

How Voice Technology Can Help Reduce Customer Frustrations

The industry will see the applications evolve in the next two to three years- with  a number of technological improvements and innovations. The state of the...
AI Operations – Even In 2021, Marketers Are Beginners While Using Artificial Intelligence

AI Operations – Even In 2021, Marketers Are Beginners While Using...

Brands have already been exploring the capabilities of advanced technologies like Artificial Intelligence and automation to improve their marketing functionalities. Even though marketers realize the...
AI and ML: Use of Technologies Is Least Across Enterprises Even After Personalization Challenges

AI and ML: Use of Technologies Is Least Across Enterprises Even...

AI and ML : Advanced technologies are the key to execute a successful personalization approach for digital marketing. A comprehensive personalization marketing strategy and roadmap...
Good Behavioral Data for AI-powered Marketing Journey

Good Behavioral Data for AI-powered Marketing Journey

Bad data can create undesired results for organizations trying to improve customer experience. Research points to behavioural data for better AI-driven marketing operations Enterprises embraced...
Most Consumers Are Concerned About Data Security While Shopping Online-01

Most Consumers Are Concerned About Data Security While Shopping Online

In this digital era, brands will need to take cognizance of the data they collect and develop strong data governance policies to comply with...
privacy

Privacy, Ethics, and Consumer data – Paving the Way for a...

By 2022, Chrome will stop supporting third-party cookies - the technology that sustains online advertising that is seen today. Privacy concerns about ways businesses...
Alex MacPherson_-01

Tackling Challenges in Retail with Cloud Technologies

By Alex MacPherson, Director of Solution Consultancy and Account Management at Manhattan Associates The last 12 months or more have been immensely challenging for the...
Maximizing the Value of Session Replay with Automation-01

Maximizing the Value of Session Replay with Automation

Everyone from tech teams to product managers, marketing to sales, utilizes session replay to understand the user on the other side of the screen...

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