Technology

Many businesses had to completely shut down operations at the start of the COVID-19 outbreak. A slew of other enterprises swiftly shifted to new...

While artificial intelligence(AI) in marketing solutions is a common strategy, experts recommend several new use cases to enhance campaigns Artificial intelligence in marketing-based solutions is...

The industry will see the applications evolve in the next two to three years- with  a number of technological improvements and innovations. The state of the...

Brands have already been exploring the capabilities of advanced technologies like Artificial Intelligence and automation to improve their marketing functionalities. Even though marketers realize the...

AI and ML : Advanced technologies are the key to execute a successful personalization approach for digital marketing. A comprehensive personalization marketing strategy and roadmap...

Bad data can create undesired results for organizations trying to improve customer experience. Research points to behavioural data for better AI-driven marketing operations Enterprises embraced...

In this digital era, brands will need to take cognizance of the data they collect and develop strong data governance policies to comply with...

By 2022, Chrome will stop supporting third-party cookies - the technology that sustains online advertising that is seen today. Privacy concerns about ways businesses...

By Alex MacPherson, Director of Solution Consultancy and Account Management at Manhattan Associates The last 12 months or more have been immensely challenging for the...

Everyone from tech teams to product managers, marketing to sales, utilizes session replay to understand the user on the other side of the screen...