Mailchimp to Offer End-to-End Marketing Platform, Targets $700m for 2019
MailChimp will now offer a full marketing platform in the market for smaller organizations.
Atlanta, GA based MailChimp has been a profitable business, with around...
Tame the Power of Micro Influencers for Your B2B Marketing Strategy
What is a smarter way to create better market engagement than technology? Smarter people, of course!
It is no secret that learning from peers...
Interactive Advertising Bureau Reports Soaring Video Ad Spend In 2019
Advertisers are favoring original video content; programmatic buys will dedicate more budgets to original videos, say reports from IAB and eMarketer.
According to a new...
Does Google Care for User Privacy?
Google’s new function in chrome- allowing for disabling cookies offers users greater privacy control, but it might not affect marketing strategies at all since...
Chief Behavioural Officers to Read Customers Minds
A few companies in financial services have started to understand the importance of behavioral analytics and that has given rise to the post of...
Impartner Collaborates with Microsoft for Dynamics 365
Adding Partner relationship management (PRM) as a key functionality to Microsoft’s CRM solution, Impartner, the partnership management solution provider has announced the launch of...
SAP’s New Business-To-Business Solutions for Marketers
As the experience, the economy expands and as more platforms and solutions shift to experience-driven marketing, it has become imperative that marketers acquire the...
Gen Z Consumers Want Values to be Followed
With Gen Z soon to enter the buying cycle, are brands doing enough to excite them?
The buying patterns of the new generation are quite...
Altice USA to Buy Cheddar for $200 Million
In a 200 million USD deal, digital news network Cheddar will become a part of News 12 and i24NEWS, a part of the brands...
Personalization in Marketing – The 2019 Way
While there is no doubt anymore that personalization is the way forward as a definitive marketing strategy, pitfalls abound. Companies need to make a...
