Spiro™ Discusses AI and AR Integration in Experiential Marketing at Brand...
The global experiential communications agency, Spiro™, discussed the integration of AI and AR into experiential marketing at the Brand Innovators' Leadership in Brand Marketing...
Ruder Finn Acquires Digital Marketing Agency Flightpath
Communications and marketing consultancy Ruder Finn has acquired Flightpath, a New York-based digital marketing agency. Flightpath's expertise in website design and development, online advertising,...
Causal IQ Partners with The Philly Ad Club for Community Impact...
Causal IQ, a programmatic solutions provider, has partnered with The Philly Ad Club to advance community impact and innovation in the industry. Natalie Busacca,...
DISQO Connects with Inscape’s Smart TV Viewing Data for Cross-Media Ad...
Brand experience platform DISQO has strengthened its cross-media and full-funnel impact measurement capabilities. They did so by connecting with Inscape's automatic content recognition (ACR)...
KINESSO Launches Emerging Tech Assessment to Optimize Campaign Performance in a...
KINESSO, the IPG Mediabrands technology-driven performance marketing agency, has launched the Emerging Tech Assessment (ETA), a solution for brands looking to optimize campaign performance...
Introducing Qreli: The Cloud-Based Platform Revolutionizing Customer Interaction
Qreli is a cloud-based platform that replaces outdated web forms with interactive custom apps for real-time customer interaction. It eliminates the need for human...
Crealytics Launches iCLV Measurement Platform for Accurate Marketing Metrics
Crealytics, an adtech firm, has launched the next evolution of its iCLV Measurement Platform. It combines incrementality testing, marketing mix modeling, and multi-touch attribution...
Advantage Solutions Unifies Five Mid-Sized Agencies to Create Integrated Marketing Agency...
Advantage Solutions has announced the unification of five mid-sized agencies to create a new integrated marketing agency called Amp. The move aims to redefine...
Sharethrough and Adform Partner to Improve Scale, Performance and Sustainability of...
Sharethrough and Adform have announced a direct omnichannel integration to benefit ad buyers who access Sharethrough's video, CTV, display, and native ads through Adform....
IST Networks to Implement Customer Experience Transformation Project with Virgin Mobile...
IST Networks, a CX Tech system integrator and platinum Genesys partner, has announced a strategic Customer Experience Transformation project with Virgin Mobile KSA. The...