Automakers Try to Switch SUV Fans to Electric
Mercedes-Benz and Porsche are displaying curvaceous, high-end electric sports cars at the Frankfurt Auto show. Germany’s premium automakers are now marketing electric cars as...
Apple Leans on Devices Business in Global Battle Against Disney, Netflix
Apple Inc. is relying on the ubiquity of its iPhones and iPads to take on Disney and Netflix in the battle for streaming TV...
Driving Donors with Personalization
Personalizing nonprofit's communication plan does not have to be overwhelming, costly or resource-intensive. Leaders of non-profit find it challenging to use marketing tools or...
Ai-Powered Copywriting Emerges as A Trend in Marketing
A number of companies have been using AI to help parse and analyze copy, but now the algorithms are being used to generate actual...
Using Spotify Data To Predict Hit Songs
Two students and researchers at the University Of San Francisco (USF) have recently tried to predict billboard hits using machine-learning models. In their study,...
Testing the Email Marketing is Crucial to Improve Deliverability
Marketers have more control over email optimization and deliverability as a few tweaks to the processes could make all the difference to the efficacy...
Roku Targets UK As Smart TV Platform Duel With Amazon Hots...
Chinese manufacturer Hisense will market televisions with Roku TV in the UK from the fourth quarter, with other European markets to follow, Roku’s founder...
U.S. States Launch Antitrust Probes on Facebook, Google
Two groups of U.S. state attorneys general on Friday announced separate antitrust probes of large tech companies such as Alphabet’s Google and Facebook. The...
Russia says Facebook, Google Distributed Political Ads on Election Day
Russian state communications watchdog Roskomnadzor said tech giants Google and Facebook had allowed political advertising during Sunday’s regional elections, despite being asked to ban...
Intent Data Can Get More from Event Marketing
More than half of B2B organizations spend over 20% of their marketing budgets on events and average event sponsorship costs over $20,000. For 68%...
