Half of Ecommerce Marketers Don’t Segment Contacts
According to a recent customer survey performed by Omnisend, e-commerce brands are not regularly using segments to target their campaigns. According to the report,...
Ai to Play A More Significant Role in Digital Marketing in...
Ai To Play A More Significant Role In Digital Marketing In Thailand
Artificial intelligence (AI) will play a key role in digital marketing strategies in...
Marketing Automation Market worth $6.4 Billion by 2024
According to a new market research report ‘Marketing Automation Market - Global Forecast to 2024’, published by MarketsandMarkets, the global Marketing Automation Market size is expected...
Automakers Try to Switch SUV Fans to Electric
Mercedes-Benz and Porsche are displaying curvaceous, high-end electric sports cars at the Frankfurt Auto show. Germany’s premium automakers are now marketing electric cars as...
Apple Leans on Devices Business in Global Battle Against Disney, Netflix
Apple Inc. is relying on the ubiquity of its iPhones and iPads to take on Disney and Netflix in the battle for streaming TV...
Driving Donors with Personalization
Personalizing nonprofit's communication plan does not have to be overwhelming, costly or resource-intensive. Leaders of non-profit find it challenging to use marketing tools or...
Ai-Powered Copywriting Emerges as A Trend in Marketing
A number of companies have been using AI to help parse and analyze copy, but now the algorithms are being used to generate actual...
Using Spotify Data To Predict Hit Songs
Two students and researchers at the University Of San Francisco (USF) have recently tried to predict billboard hits using machine-learning models. In their study,...
Testing the Email Marketing is Crucial to Improve Deliverability
Marketers have more control over email optimization and deliverability as a few tweaks to the processes could make all the difference to the efficacy...
Roku Targets UK As Smart TV Platform Duel With Amazon Hots...
Chinese manufacturer Hisense will market televisions with Roku TV in the UK from the fourth quarter, with other European markets to follow, Roku’s founder...
