Sprout Social Names Scott Morris as Chief Marketing Officer
Sprout Social, Inc. announces the appointment of Scott Morris as chief marketing officer (CMO). Morris will look after Sprout’s global marketing organization and will...
Vericast’s NXTDRIVE to Deliver Next-Level Customer Engagement with Integrated, Personalized Messaging
Vericast's NXTDRIVE delivers its clients access to an integrated customer messaging solution that delivers scalability, efficiency, and speed.
NXTDRIVE is a customer data marketing platform...
Nylas and Twilio Together to Transform and Strengthen Customer Engagement
Nylas and Twilio announced a partnership to use their communication APIs to improve customer engagement and developer experiences.
The combination of Nylas and Twilio Flex...
Airship Merges Experimentation and Optimization to Improve Mobile Customer Experience
Airship introduced a series of enhancements to experiment and optimize mobile customer experience more easily.
Airship will now centralize all its experiments from optimizing the...
Yahoo Backstage Adds New Publishers, Begins Delivering Sustainable Performance for Advertisers
Yahoo Advertising announces advancements for its Yahoo Backstage and will integrate premium publishers, such as DIRECTV, The E.W. Scripps Company, LG Ad Solutions, Mediavine,...
MicroStrategy Selects Carla Fitzgerald as Chief Marketing Officer
MicroStrategy announced the appointment of Carla Fitzgerald as the new Chief Marketing Officer of the company. Carla is a B2B and tech industry veteran...
Hero Media and AdTheorent to Create the First ML-Powered DSP in...
AdTheorent and Hero Media partnership will deliver measurable value for programmatic advertisers and create the first ML-powered Black-owned DSP in programmatic advertising, Hero One.
Hero...
RRD Improves Direct Marketing Platform to Help Clients Drive Optimized Performance
R.R. Donnelley & Sons Company (RRD) improves its go-to-market platform of its Direct Marketing Group (DMG) to deliver increased ROI to organizations optimizing their...
Acquia Introduces Digital Experience Optimization Solution
Acquia releases the digital experience optimization solution on its digital experience platform, Acquia DXP. It will allow organizations to provide better, more productive, result-driven...
Viamedia Unveils Parrot ADS for Simultaneous Linear and CTV Ad Insertion
Viamedia announces Parrot Ad Decisioning Systems (Parrot ADS), an innovative new managed service for regionally targeted ads on linear streams to match the local...
