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Google, B2B

Google UK Launches First Ever B2B Search Campaign

Google UK has launched its first-ever B2B campaign, promoting Search called ‘Find What Matters’. The campaign aims to remind businesses of the value of...
Google, messages

Google Wants to Kill text Messages and the Networks Aren’t Happy

Google has pushed Rich Communications Services (RCS) messaging, which they claim is a superior alternative to SMS, in Android phones in the UK and...
Marketing Automation

The Marketing Automation Software Market is expected to be USD 14.15...

According to the ‘Global Marketing Automation Software Market Research Report 2019’ by MarketInsightsReports, the Marketing Automation Software Market was estimated at USD 5.10 billion...
Consumer, online, offline

There is no Correlation Between Online and Offline Consumer Conversations

An extensive and recent study from Engagement Labs confirms that brands cannot rely on ‘social media listening’ as a proxy for broader consumer sentiment as online...
Apple, Siri

Apple to Stop Default Practice of Keeping Siri Recordings

Apple Inc on Wednesday said it would quit its default practice of retaining audio recordings of the requests users make to its Siri personal...
YouTube, Kids

YouTube is Creating a Dedicated Kids Website

YouTube has built a separate kids-only website in the wake of growing concerns about the platform showing disturbing videos to children. The video-sharing platform’s problem...
Customer Experiences

Scenario Analysis Improving Customer Experiences

Scenario analysis helps to anticipate, plan, and improve customer experience along with other processes in the organization. The use of scenario analysis by companies...
Facebook’s, Marketing Strategies

Facebook’s Libra Transforming the Affiliate Marketing Strategies

Facebook’s new Libra currency is set to alter the affiliate marketing strategies on the social media platform. There is a general perception across the...
influencer, brand approach

How Influencer Abundance is Transforming the Brand Approach

Word associations are an important part of marketing. The latest IAM UK report found 30% of marketers using influencer marketing say their businesses are...
Salesforce

Salesforce Launches Training Worth $40 bundle

Salesforce continues to be the leader in software development focused on enhancing businesses engagement and customer engagement. Salesforce fast tracks a lucrative career in customer...

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