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Google UK has launched its first-ever B2B campaign, promoting Search called ‘Find What Matters’. The campaign aims to remind businesses of the value of...

Google has pushed Rich Communications Services (RCS) messaging, which they claim is a superior alternative to SMS, in Android phones in the UK and...

According to the ‘Global Marketing Automation Software Market Research Report 2019’ by MarketInsightsReports, the Marketing Automation Software Market was estimated at USD 5.10 billion...

An extensive and recent study from Engagement Labs confirms that brands cannot rely on ‘social media listening’ as a proxy for broader consumer sentiment as online...

Apple Inc on Wednesday said it would quit its default practice of retaining audio recordings of the requests users make to its Siri personal...

YouTube has built a separate kids-only website in the wake of growing concerns about the platform showing disturbing videos to children. The video-sharing platform’s problem...

Scenario analysis helps to anticipate, plan, and improve customer experience along with other processes in the organization. The use of scenario analysis by companies...

Facebook’s new Libra currency is set to alter the affiliate marketing strategies on the social media platform. There is a general perception across the...

Word associations are an important part of marketing. The latest IAM UK report found 30% of marketers using influencer marketing say their businesses are...

Salesforce continues to be the leader in software development focused on enhancing businesses engagement and customer engagement. Salesforce fast tracks a lucrative career in customer...