Google UK Launches First Ever B2B Search Campaign
Google UK has launched its first-ever B2B campaign, promoting Search called ‘Find What Matters’. The campaign aims to remind businesses of the value of...
Google Wants to Kill text Messages and the Networks Aren’t Happy
Google has pushed Rich Communications Services (RCS) messaging, which they claim is a superior alternative to SMS, in Android phones in the UK and...
The Marketing Automation Software Market is expected to be USD 14.15...
According to the ‘Global Marketing Automation Software Market Research Report 2019’ by MarketInsightsReports, the Marketing Automation Software Market was estimated at USD 5.10 billion...
There is no Correlation Between Online and Offline Consumer Conversations
An extensive and recent study from Engagement Labs confirms that brands cannot rely on ‘social media listening’ as a proxy for broader consumer sentiment as online...
Apple to Stop Default Practice of Keeping Siri Recordings
Apple Inc on Wednesday said it would quit its default practice of retaining audio recordings of the requests users make to its Siri personal...
YouTube is Creating a Dedicated Kids Website
YouTube has built a separate kids-only website in the wake of growing concerns about the platform showing disturbing videos to children. The video-sharing platform’s problem...
Scenario Analysis Improving Customer Experiences
Scenario analysis helps to anticipate, plan, and improve customer experience along with other processes in the organization. The use of scenario analysis by companies...
Facebook’s Libra Transforming the Affiliate Marketing Strategies
Facebook’s new Libra currency is set to alter the affiliate marketing strategies on the social media platform. There is a general perception across the...
How Influencer Abundance is Transforming the Brand Approach
Word associations are an important part of marketing. The latest IAM UK report found 30% of marketers using influencer marketing say their businesses are...
Salesforce Launches Training Worth $40 bundle
Salesforce continues to be the leader in software development focused on enhancing businesses engagement and customer engagement. Salesforce fast tracks a lucrative career in customer...