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Customer Experiences

Scenario Analysis Improving Customer Experiences

Scenario analysis helps to anticipate, plan, and improve customer experience along with other processes in the organization. The use of scenario analysis by companies...
Facebook’s, Marketing Strategies

Facebook’s Libra Transforming the Affiliate Marketing Strategies

Facebook’s new Libra currency is set to alter the affiliate marketing strategies on the social media platform. There is a general perception across the...
influencer, brand approach

How Influencer Abundance is Transforming the Brand Approach

Word associations are an important part of marketing. The latest IAM UK report found 30% of marketers using influencer marketing say their businesses are...
Salesforce

Salesforce Launches Training Worth $40 bundle

Salesforce continues to be the leader in software development focused on enhancing businesses engagement and customer engagement. Salesforce fast tracks a lucrative career in customer...
Social commerce, retail

Social Commerce Sees Highest Adoption Among Retail Technologies

According to the Bizrate Insights survey cited by eMarketer, social commerce is the most popular new retail technology among U.S. internet users. It is...
Media companies, software, revenue

Media Companies Sell Software to Other Media Companies for Revenue

Publishers are increasingly beginning to act more like digital product companies that sell services to clients rather than advertising to brands. Companies like Axios,...
Instagram, ad

Instagram is Testing Increased Ad Loads in Stories

The company reports it is experimenting with running back-to-back Story ads from different advertisers. The test involves running ads from two different advertisers, back-to-back...
Video marketing

Video Marketing is the Top Priority for Marketers

The Mondo Creative & Digital Trends report reveals that 67% of digital marketers anticipate video marketing as their first priority for the remainder of...
LinkedIn, Marketers

LinkedIn Expands Its Success Hub for Marketers with the ‘Insights and...

Feature LinkedIn has announced a new centralized hub to help enhance social media marketing strategies using data existing in its 645 million members and...

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