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Email, Digital ads, Social Media, Canada, U.S., UK, automation, SEO

Real-Time Insight and Real-Time Action in SEO: Automation Bridging the Gap

The SEO community is on the cusp of a massive shift, one that is already changing the way search is approached. As automation has...
Marketing, Content Marketing, Social Media Marketing

How to Secure Marketing Content

Marketing content is the favorite target of hackers since it generally exists across a variety of public-facing and different systems, often on online platforms....
Marketing Analytics, Martech, ROI, Gartner, CMO, Machine Learning, Advertising, Predictive Analytics, AI, Artificial Intelligence

Four reliable indicators that the marketing analytics program will fail

Marketing analytics has made strong inroads into agencies’ toolkits for the last three years. Machine learning-powered sentiment analysis, programmatic advertising, predictive analytics, and a...
Sparkpost, eDataSource, email performance, real-time analytics, acquisition

SparkPost acquires eDataSource

SparkPost has acquired email deliverability and analytics provider eDataSource. The company did not clarify on the financial terms of the deal. With the eDataSource...
Squarespace, Unfold, social media app, stories, acquisition, app

Squarespace acquires Unfold app

Squarespace has bought a social media app called Unfold app. It allows the creation of high-quality stories on Instagram, Facebook, and Snapchat. As a...
Parse.ly, content marketing, conversion report, brands, content marketing attribution

Parse.ly rolls out Parse.ly Conversions to combat content marketing attribution

Parse.ly has launched Parse.ly conversions solutions that will assist marketers in facing the challenges related to content marketing attribution. It enables users to assign...
Keywords Archie, Marketing, Marketers, Marketing Analytics, Tableau, Python, R, Merkle, Cross-Channel Analytics

Merkle Personifies Cross-Channel Analytics

Merkle's latest analytics platform called Archie was launched on Monday. The platform aggregates data across channels to give marketers insights into performance across multiple...
Keywords Advertising, Marketing, Marketers, Google, Facebook, Amazon

Shifts in Advertising Are Creating Up a Golden Age for Local...

Local marketing has its inherent challenges. However, as more budgets move to giant digital publishers like Google, Facebook, Amazon, the immense reach and streamlined...
Keywords B2B, Marketing, Marketers, Marketing Automation, B2C

Only 2% of all B2B Marketers are Utilizing Marketing Automation

Marketing automation is an invaluable tool for B2B and B2C businesses. A recent study by Communigator and Smart Insights has revealed 2% of B2B...
Amazon, Microsoft, Retailer, BrandZ ranking, Google, Alibaba, Kantar

Amazon beats Google and Apple in the race to become the...

Amazon broke the 12-year reign of Apple and Google in the BrandZ world’s top 100 global brands. Amazon’s valuable brand worth stands at a...

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