Kentik Announces New Cloudflare Integration
Kentik, the network observability company, has announced a new integration and expanded partnership with Cloudflare to assist customers in ensuring network infrastructure availability and...
Netflix Adds Microsoft as Its Ad-Tech Partner for Its Upcoming Subscription Service
Netflix has selected Microsoft as the first of its announced advertising-tech partners for the cheaper, ad-supported Netflix subscription plan that's in the works. Microsoft...
Customer Data Platforms sees a robust growth
More marketers are turning to Customer Data Platforms (CDP) to better manage their data and to address the complexity of customer journeys. According to...
LinkedIn Introduces a New ‘Business Manager’ Platform and a New B2B...
LinkedIn is introducing a new Business Manager dashboard, a new B2B aligned, LinkedIn-native consulting and enhanced CRM and API connectors to assist marketers in...
Samsung and Sprinklr Make a Strategic Business Alliance to Revolutionize the...
Sprinklr; a leading unified customer experience management (Unified-CXM) platform for modern businesses, announced that they have become an official software partner with Samsung, a...
Intent Data Can Get More from Event Marketing
More than half of B2B organizations spend over 20% of their marketing budgets on events and average event sponsorship costs over $20,000. For 68%...
Business QR codes unveiled by WhatsApp
WhatsApp has taken steps to enter the e-Commerce business to help its 2 billion active users monetize their business. Facebook has already rolled out...
Experian joins Peer39’s Contextual Data Marketplace
Experian has been added to Peer39's Contextual Data Marketplace, which provides advertisers with privacy-safe, cookie-free, location-based Purchase Affinity and Demographics data.
According to the company,...
Coca-Cola Launches Global Innovation Platform Coca-Cola Creations
Coca-Cola has unveiled its new global innovation platform, Coca-Cola Creations, along with its first limited-edition product, Coca-Cola Starlight.
Coca-Cola Creations will take Coca-Cola’s brand and...
RollWorks Launches ABM Packages for B2B Companies
The ABM solutions company RollWorks has recently announced the launch of its four new account-based management (ABM) service packages. They are designed to aid B2B...