Government’s ‘Fake News Unit’ Secures Funding to Continue Battle Against Disinformation...
The Rapid Response Unit, a specialist unit set up in April 2018 to monitor and combat “fake news” and disinformation online, is set to...
Baidu’s Video Site iQiyi Adds 37M Subscribers in 2018 Amid Mounting...
Baidu, China’s Google, is losing out to rivals in considering their video content as its core advertising product. According to the company’s latest financial...
AT&T and Hasbro Pull out Ads from YouTube over Alleged Pedophilic...
Two big advertisers, AT&T and Hasbro are pulling ads from YouTube, on account of reports that pedophiles are accessing videos of young children and...
AIB and PwC Put Digital Ad Spending at $49.5B Jan-June 2018
The online advertising business has grown 23% yoy, according to the latest report from the Interactive Advertising Bureau, prepared by PWC
Reports prepared for the...
Digital Ads Will Overtake Traditional Spending in 2019 : eMarketer
According to the latest forecast from eMarketer, the money spent on digital advertising will overtake spending on traditional ads in 2019. It has predicted...
Common Rules Needed for Global Technology Regulation- Says Google’s Top Policy...
Karan Bhatia, vice president of global public policy and government relations at Google, called for "common rules of the road" for technology and data...
Carbonite to Acquire Endpoint Security Company Webroot
The Boston based online backup and recovery company Carbonite, will be acquiring Webroot, an endpoint security vendor, for $618.5 million in cash.
By combining its...
ABM Gives Higher ROI for B2B Marketing
A study recently released by TOPO says that Account-based marketing (ABM) improves metrics on all fronts, but will now require a new set of...
Eye-Opening YouTube Stats and Facts (2nd Most-Visited Site)
According to Alexa rankings, YouTube is the second most-visited site in the world, only behind Google. Interesting fact: Google owns the platform!
Some interesting current...
New Analytics Tools for Salesforce Marketing Cloud
Salesforce Marketing Cloud is launching three new analytics tools powered by Datorama, the brand technology it acquired six months ago.
The Datorama Marketing Cloud connectors....
