Investments In Marketing Innovation Helped Marketers To Do Successful Course Correction
Marketers who invested in digital tools were able to pivot amid the COVID-19 pandemic.
The latest report from BrandMaker says investment in marketing innovation and...
Brand Awareness – Most Marketers Use Email Signature to Boost ...
Email marketers generally use signature while reaching out to their target
customers for improving brand awareness – claims Newoldstamp.
Email marketing has evolved, and it is...
Analytics – Most B2B Enterprises Observed Marketing Advances with Quality Data
A majority of the businesses find data quality investments enhance their sales and marketing process
With the advancements of data and analytics, it has been...
Importance of Agile marketing during BLM, global recession and the pandemic
Companies are faced with the need to define themselves, their stance, brand equity, and use this knowledge to survive in the current economic scenario.
Both...
Without a Strong Martech Base, Enterprises will Crumble
“A solid tech stack combined with powerful analytics is the foundation of good marketing and advertising campaigns,” says Michael Lagoni, CEO of Stackline, in...
Marketing Technology Ecosystem 2020 – Highlighting Extensive Tools
The latest martech landscape is flooded with interactive tools, and it is going to only increase with time
The latest loop of the marketing technology...
Brands to Revisit their Martech Choices Evaluating Vendor-Relationships
CMOs need to revisit their martech strategies and choices to utilize their brand’s data assets better, focusing on improving marketing execution to boost ROI
The...
B2B and B2C Marketers See a 69% Decrease in Demand for...
A recent report from Marketing Week reveals that when it comes to redundancy, B2C marketers are more vulnerable than B2B
The report from Marketing Week,...
Content Intelligence – The Next-Gen of Dynamic Content Marketing
Content intelligence could be the next significant movement in the digital era's marketing – with a focus on maximizing the returns
Consumer behavior is continuously...
Google Ads Data Hub Announces New Updates
The analytics platform for Google campaign data, Google’s Ads Data Hub, has recently announced its upcoming enhancements. The company also confirmed that it is beta...
