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Top Three Ways in Which Marketing Operations Enhances Marketing ROI

Top Three Ways in Which Marketing Operations Enhances Marketing ROI

Marketing operation is becoming more tightly integrated with the creative function of marketing than ever before as the pace of innovation continues to accelerate....
CMOs Are Focusing More On Influencer Marketing In This Digital Era

CMOs Are Focusing More On Influencer Marketing In This Digital Era

Brands have always used social media influencers to drive revenue, and 2021 observes influencer marketing to grow as an effective, prominent strategy for branding. Marketing...
2021 Marketing Landscape - Analytical CMOs Leveraging Marketing Intelligence to Drive Business Growth

2021 Marketing Landscape – Analytical CMOs Leveraging Marketing Intelligence to Drive...

The opportune moment for CMOs to evolve their role is now, as firms face rapidly shifting customer expectations as a result of COVID-19. They...
Brands Are Focusing on Programmatic Marketing to Meet the Evolving Consumer Preferences

Brands Are Focusing on Programmatic Marketing to Meet the Evolving Consumer...

With the accelerating digital consumption among consumers globally,  marketers are willing to spend more on the embracing the benefits of programmatic marketing. The increased preference towards...
Do All Marketers Have a Standard Content Marketing Plan Readily Available?

Do All Marketers Have a Standard Content Marketing Plan Readily Available?

Even though many brands have begun exploring content marketing to execute in their business programs, a recent study reveals the lag. Over the last one...
Top 2 Content Marketing Strategies for Higher Success in B2B

Top 2 Content Marketing Strategies for Higher Success in B2B

Content marketing is a field that is constantly evolving. Trying to capitalize on the latest "quick fix" or marketing fad is unlikely to make...
3 ABM Mistakes that CMOs Should Avoid Making in 2021

3 ABM Mistakes that CMOs Should Avoid Making in 2021

CMOS must have a thorough understanding of the mistakes associated with launching and driving ABM campaigns, to positively contribute to the overall growth of...
Marketing Ops Essential for Effective Campaign Planning & Workflow Management

Marketing Ops Essential for Effective Campaign Planning & Workflow Management

A recent study by BrandMaker shows brands prioritize campaign and marketing planning when it comes to marketing operations investments. BrandMaker, the Marketing Operations and...
Four Reasons Why CMOs Should Opt for Marketing Orchestration Platforms

Four Reasons Why CMOs Should Opt for Marketing Orchestration Platforms

Companies are increasingly exploring marketing orchestration technology - it effectively synchronizes data from all sources, resulting in a more powerful strategy and communication hub. Therefore, CMOs...
Marketing Trends CMOs are Prioritizing in 2021

Marketing Trends CMOs are Prioritizing in 2021

The COVID-19 pandemic created havoc in the industry, with well-designed marketing strategies and plans for 2020 going to waste. Marketing professionals are now taking...

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