Top Three Ways in Which Marketing Operations Enhances Marketing ROI
Marketing operation is becoming more tightly integrated with the creative function of marketing than ever before as the pace of innovation continues to accelerate....
CMOs Are Focusing More On Influencer Marketing In This Digital Era
Brands have always used social media influencers to drive revenue, and 2021 observes influencer marketing to grow as an effective, prominent strategy for branding.
Marketing...
2021 Marketing Landscape – Analytical CMOs Leveraging Marketing Intelligence to Drive...
The opportune moment for CMOs to evolve their role is now, as firms face rapidly shifting customer expectations as a result of COVID-19. They...
Brands Are Focusing on Programmatic Marketing to Meet the Evolving Consumer...
With the accelerating digital consumption among consumers globally, marketers are willing to spend more on the embracing the benefits of programmatic marketing.
The increased preference towards...
Do All Marketers Have a Standard Content Marketing Plan Readily Available?
Even though many brands have begun exploring content marketing to execute in their business programs, a recent study reveals the lag.
Over the last one...
3 ABM Mistakes that CMOs Should Avoid Making in 2021
CMOS must have a thorough understanding of the mistakes associated with launching and driving ABM campaigns, to positively contribute to the overall growth of...
Marketing Ops Essential for Effective Campaign Planning & Workflow Management
A recent study by BrandMaker shows brands prioritize campaign and marketing planning when it comes to marketing operations investments.
BrandMaker, the Marketing Operations and...
Four Reasons Why CMOs Should Opt for Marketing Orchestration Platforms
Companies are increasingly exploring marketing orchestration technology - it effectively synchronizes data from all sources, resulting in a more powerful strategy and communication hub. Therefore, CMOs...
Data Creativity Score: A Better Way to Measure Creativity
CMOs still trust their ‘gut’ feeling for creativity that will work. However, there is now the Data Creativity Score available that can better help...
Crafting a More Personalized B2B Content Strategy to succeed in 2021
Even though personalization has achieved a great deal of success in the B2C arena, brands in B2B still are far behind in crafting intuitive...
