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The Clicks and Upticks of YouTube Influencer Marketing

The Clicks and Upticks of YouTube Influencer Marketing

A recent research takes an in-depth look into the statistics derived from the three tiers of YouTube Influencers that can affect marketing decisions Influencers have...
Email Marketing Is Still Essential for Brands Seeking Consumer Insights

Email Marketing Is Still Essential for Brands Seeking Consumer Insights

It takes forward-thinking leadership for every brand to look at customer lifetime value in a challenging and evolving marketplace. Even in this fast-paced digital era,...
Overcoming Three Common Roadblocks to Marketing Maturity

Overcoming Three Common Roadblocks to Marketing Maturity

The key to delivering exceptional experiences to existing and potential customers is crucial to business growth. The marketing technology landscape is rapidly growing, but...
B2B Companies Will Take On Data-Driven Marketing Methods by 2025

B2B Companies Will Take On Data-Driven Marketing Methods by 2025

In order to drive more revenue, B2B leaders hope to transition into a data-driven marketing business approach soon, claims Gartner. Consumer behavior has become more...
Integrating Event Tech in the Enterprise Marketing Strategy to Fuel Business Growth-01

Integrating Event Tech in the Enterprise Marketing Strategy to Fuel Business...

Event technology is rapidly evolving in response to the COVID-19 crisis. Today, event marketers have a wide range of technologies that they can choose...
Brands Prefer Digital Identifications as a Crucial Aspect in Marketing Strategy-01

Brands Prefer Digital Identifications as a Crucial Aspect in Marketing Strategy

Marketers in this digital marketplace consider credentials a critical element of their marketing strategies to keep up and running. Marketing is not only single business...
bettina

How Brands Can Leverage DAM to Increase RoI

“I believe brands will witness a greater emphasis on DAM software vendors to help users with automatic rights management, ensuring that they remain compliant...
Keeping Sustainability at the Forefront of Corporate Decision- Making

Keeping Sustainability at the Forefront of Corporate Decision-Making

The subject of sustainability has been around for a long time, but today sustainable business practices are at the forefront of consumer attention. What...
NICOLE

Smart CMO strategy going into 2021

“Once business results are proven — and as long as the ROI is still there — marketing teams can make a strong case for...
Robotic automation’s influence on mobile apps

Robotic automation’s influence on mobile apps

The merging of APIs and advanced data analytics engines has enabled enterprise app organizations to address client requirements in a more contextual manner CTOs say...

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