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Three Reasons why Businesses Need to Shift Away from ESPs to Marketing Automation

Three Reasons why Businesses Need to Shift Away from ESPs to...

ESPs (Email service providers) had their time in the spotlight, but as digital transformations became widespread, their limitations become clear. Because of its lack...
Significance of Multichannel Digital Marketing in Today’s Era

Significance of Multichannel Digital Marketing in Today’s Era

In today's increasingly digital market, customers interact with brands across a range of platforms and channels. A modern marketer should be aware of the...
How a Well Planned Digital Marketing Approach Can Break Out of the Specialist Silo

How a Well Planned Digital Marketing Approach Can Break Out of...

Since the beginning of the pandemic era, strategic digital marketing has become the same as marketing leadership to achieve overall marketing objectives. Digital marketers today...
Brands Are Focusing on Programmatic Marketing to Meet the Evolving Consumer Preferences

Brands Are Focusing on Programmatic Marketing to Meet the Evolving Consumer...

With the accelerating digital consumption among consumers globally,  marketers are willing to spend more on the embracing the benefits of programmatic marketing. The increased preference towards...
Marketing leaders Believe Top Challenges This Year Are Likely To Arise From Their Organizations

CMOs Believe Top Challenges This Year Are Likely To Arise From...

In order to succeed in the uncertain marketplace this year, digital marketing leaders should focus on collaborative relations within their organization. Disruptive external events highlighted...
Businesses Plan to Boost Their Investment in Instagram Marketing in 2021

Businesses Plan to Boost Their Investment in Instagram Marketing in 2021

In the current market dynamics, marketers aim to find innovative ways of fitting into the conversation with consumers instead of leading it – and...
Enterprises Are Aiming For an Audience-First Approach for Video Marketing

Enterprises Are Aiming For an Audience-First Approach for Video Marketing

In 2021, marketers need to be aware of different ways buyers are consuming video, and hence, an audience-first approach is a must for brands...
Content Intelligence Is Helping Brands Tackle the Dynamic Content Marketing Environment

Content Intelligence Is Helping Brands Tackle the Dynamic Content Marketing Environment

Content intelligence is the next significant move for digital marketers in the evolving marketing ecosystem in 2021. Consumer behavior is constantly evolving and hence, today's...
3 Mindset Changes Needed for B2B Social Media Marketing Success

3 Mindset Changes Needed for B2B Social Media Marketing Success

It's not easy to establish a reliable social media presence in today's dynamic environment.  But, having a consistent social media presence is imperative for...
5 Reasons Why Socially Conscious Video content is the Future for Smart marketing strategies

5 Reasons Why Socially Conscious Video marketing is the Future for...

Brands must examine their strategy roadmap carefully to ensure that socially conscious marketing is a central component and to determine where it makes the...

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