Discussing a CMOs Post-pandemic Marketing Handbook
It is important for CMOs to understand and study the entirety of the customer (and prospect) journey with their organization, says Kathleen Delaney, Chief Marketing...
Strategies for Brands to Maximize their Marketing Impact
“I recommend that marketing kick-off their planning sessions by first aligning with finance on business goals and objectives, and a shared agreement on what...
Leveraging Digital Marketing Technologies and Techniques to Survive an Uncertain Marketplace
“ It is only through the use of martech and software that local businesses will be able to get ahead,” says Corey Quinn, CMO,...
How Brands Can Leverage DAM to Increase RoI
“I believe brands will witness a greater emphasis on DAM software vendors to help users with automatic rights management, ensuring that they remain compliant...
Downstream Intent Data Can Get Brands Ahead of Competitors
“Any third party intent data source can get brands in earlier on some deals, but top-funnel data won’t help them close those deals. That’s...
Infographics: Smart CMO strategy going into 2021
Read below infographic for more info or download:
-For Full Interview Smart CMO strategy going into 2021
“Once business results are proven — and as long as...
How Business Leaders Can Leverage New technologies to Build Modern CRM...
“Virtualization, cloud, and digitization technologies are enabling infinite new service opportunities for many companies. These technologies have also created strong competitive pressures that customers...
The role of social media for marketing insights
“Brands and agencies can make the best decisions by creating an overarching data culture, where all data types are represented and understood across every...
The Growing Need to Focus on High Impact Advertising
“High impact ads include skins, scrollers and wallpapers, and it’s the interactivity of these types of formats which drives impact and action, ultimately leading...
Smart CMO strategy going into 2021
“Once business results are proven — and as long as the ROI is still there — marketing teams can make a strong case for...
