Featured Interviews

Greg Sheppard

Steps to Effectively Leverage Content Enablement Platform to Maximize Brand’s Awareness

“Organizations looking to create a high volume of quality content can benefit from automation by removing tedious tasks from employees' to-do lists and allow...
The Evolving World of B2B Marketing Strategies

The Evolving World of B2B Marketing Strategies

The way forward for B2B marketing is a clear focus on three things-the customers, technology, and of course, the martech stack that works best-...
Bridging the Gap Between the Voice of the Customer and Customer Experience

Bridging the Gap Between the Voice of the Customer and Customer...

“To empower the voice of the customer and restore human connection again, CIOs and CMOs need to build an Experience Marketing framework that helps...
Technology_ The Remedy to Most Business Problems (1)

Technology, The Remedy to Most Business Problems

"Brand consistency has never been more important than it is today, or more at risk. First, there’s no longer any real separation between consumers...
The Changing Landscape of First and Third-Party Cookies and its Impact on Marketers

The Changing Landscape of First and Third-Party Cookies and its Impact...

“The end of third-party cookies gives an opportunity to the entire advertising industry to rethink how user privacy can coexist with current and emerging...
Creating Trends Inspiration with Real-time Engagement

Creating Trends Inspiration with Real-time Engagement

“With the right content and live video solution, businesses can create inspiring experiences that increase engagement, brand awareness, customer loyalty, and sales. The key...
Running Effective Advertising Campaigns in Today’s Dynamic Marketing Environment

Running Effective Advertising Campaigns in Today’s Dynamic Marketing Environment

“The closer a brand can get to one-to-one marketing, the greater the success the campaigns will have,” says Ryan Horn, Senior Vice President of...
Navigating the Challenges of Performance Management System with Unique Data Set

Navigating the Challenges of Sales Performance Management Systems with Unique Data...

“Customers and employees will always be the two most important elements of a business and its how brands can make both their lives easiest....
Fostering Innovation with Events Technology

Fostering Innovation with Events Technology

“It’s essential to activate marketing campaigns via appropriate channels rather than forcing content in spaces that are new to your intended audience. For some...
Leveraging Martech to Streamline Marketing Operations and Workflows

Leveraging Martech to Streamline Marketing Operations and Workflows

"As we plunge further into this period of upheaval, organizations with the right marketing ops technology and processes will be armed with the type...

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