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Martech, Martech Stack, Marketing Spend, Marketing Investment, Gartner, SEO, Ad, Ad spend, Advertising, Advertisers, CLV, Buyer Persona, Marketing Mix, Marketing Analytics CEO, CMO, Martech, Martech Stack, Marketing Spend

Why do Marketers Fail to Utilize the Full Potential of Their...

The 2019 drop-in martech spending, as noted in Gartner’s annual CMO survey, is likely just the lull usually seen after a big year of...
Marketing, Customer Service, Analytics, Predictive Analysis, Customer Experience, Digital Transformation, Gartner, Data Analytics CEO, CMO, 2020, Marketing

Digital Transformation Predictions for Marketers in 2020

Technology continues to be a driving force delivering change across the boardroom. For marketing leaders, we have seen vast quantities of data available to...
Marketing Processes

Finding ‘Moments of Truth’ In Marketing Processes

How marketing leaders can optimize the use of data to deliver real business value The digital revolution has unleashed a cascade of data, meaning marketers...

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