Featured

The primary goal is always customer retention, regardless of the type of business. When a company wants to expand its customer base, loyalty programs...

First-party data has increased in popularity during the last decade. Marketers today have more first-party customer data than ever before, however, it is scattered...

With the metaverse continuing to disrupt the current technology landscape, businesses and marketers are reconsidering their current and future customer experience strategies to adapt...

Any organization's long-term success is contingent on its ability to develop a rapport with clients over time. Customers today are continuously reviewing their relationships...

The number of B2B SaaS firms operating has increased dramatically in recent years. It might be difficult for marketers to gain consumers and ensure...

Digital technologies have become increasingly important for today’s customer experience efforts. CIOs—the technology leaders driving digital transformation—must become important players in enabling enterprises to...

Technology firms in the B2B sector are struggling to reach the relevant decision-makers on the right channels to improve their sales funnels in the...

Surviving in today’s dynamic B2B marketplace requires B2B marketers to use effective emotions to connect with their customers. When creating any campaign for a B2B...

For years, digital marketing teams have turned to cookies to better analyze user behavior. However, letting marketers and advertisers watch their online activities via...

A recent study by Cloudshare reveals that B2B organizations have increased the total amount of virtual software sales and training experiences. The B2B software sales...