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Personalization has changed marketing from the bottom up, improving the customer experience and, in turn, making businesses more profitable. Yet, many companies continue to...

Enterprises are generating huge amounts of unstructured data, and it has become more critical for businesses to gather and evaluate it. B2B businesses that...

As retailers are dealing with the impact of inflation, many are turning to technology to help target and reach consumers in new and different...

Enterprises tend to overlook data privacy and compliance, which can have legal consequences. CMOs should consider setting transparent and actionable data rights to ensure...

Recent global events have increased investment in technology and customer retention to unprecedented heights. There are no exceptions when it comes to how businesses...

For years, brands have been honing personalization strategies that connect with customers and give them a sense of identity. To ensure that touchpoints are...

Brands can stand out from the competition and make a favorable first impression on potential consumers by having a solid marketing foundation. Marketing professionals...

The multichannel marketing approach is a very complex task that businesses need to embrace, to increase their visibility and ROI. Enterprises that integrate multichannel...

Web 3.0 has a significant role in democratizing virtual society by converging virtual and physical realities in one virtual dimension. The metaverse is becoming the...

To revitalize current media and marketing strategies and develop a new, choice-driven marketing strategy, brands must look for new methods. The concept of co-creation is...