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Nowadays, almost all enterprises aim to become data-driven. However, marketers and businesses are missing out on the enormous opportunity that digital marketing data presents...

In B2B marketing, experiential branding is frequently disregarded, leaving consumers in the more conventional B2C setting. However, experiential branding can achieve long-term success by...

According to a recent report by Gartner titled "What Marketing Budgets Look Like in 2022," average marketing expenditures have increased from 6.4% to 9.5%...

Enterprises typically cut their marketing expenses during unstable times like pandemics or wars as they prepare for lower-income and volatility. In reality, last year...

The enterprises that succeed in the market today are those that not only address actual customer problems but also effectively convey those solutions. Insights...

ECommerce businesses must focus on unpacking attribution, striving to understand which channels are most profitable and which ads are top performers on each platform. Ecommerce...

The Customer Experience success of any organization will be as good as the employee experience (EX). Many enterprises ingrain empathy in their work and...

Any B2B SaaS company must have a strong focus on customer lifetime value since it is simpler and less expensive to keep existing customers...

Uncertainty in the economy can undoubtedly get in the way of the marketing budget. Some enterprises may automatically try to decrease marketing expenses, but...

Marketing teams need to calculate their marketing ROI to understand the success rate of their presales campaigns. As the B2B purchase cycles have evolved...