Convergence of MarTech and AdTech for a Better Customer Journey
Businesses need a comprehensive strategy for CX and a deeper understanding of their audience to better serve customers. For marketers, there are new venues...
Low-Code/No-Code Helping Marketers Enhance Customer Experience
Low-code/no-code development has been around for many years, but its adoption has skyrocketed since the pandemic. With the help of these platforms, businesses can...
Challenges faced by a Modern CMO
The challenges of a modern CMO have become complex, and it is crucial to overcome all the pre-sales challenges to scale the business exponentially.
As...
Three Steps for CMOs to Gain the CIO’s Support
As the world has gone digital, it has now become mandatory for the Chief Marketing Officer (CMO) and the Chief Information Officer (CIO) to...
Six Stages to Develop a Customer Intelligence (CI) Strategy
Customer intelligence (CI) is the most effective strategy for gathering information from both internal and external sources.
For businesses to stay ahead of the...
Why Marketers Need to Hop On the AI Train
The future of marketing clearly belongs to algorithmic systems and those who don't invest in AI, risk falling behind.
Marketers are standing at a precipice...
Reasons to use Intelligent Automation for CX
Customers can be helped at every stage of the customer journey—from selection and purchase to ongoing use to customer service and support—by integrating intelligent...
Leveraging Artificial Intelligence (AI) to Optimize RevOps
Silos in enterprise organizations sometimes cause gaps, and it becomes a challenge to align the marketing, sales, customer service, and product teams. Lack of...
How Brands Can Survive and Thrive in a Recession
For the marketing industry, the winners of a potential economic downturn will be those who play the long game and make data-driven decisions.
As a...
Four Important Steps to Become a Successful CMO
The Chief Marketing Officer (CMO) of today is essentially the business leader in charge of developing a customer marketing strategy that must serve as...
