Enhancing Marketing with Contextual Targeting
As the marketing industry moves towards cookie deprecation, the revival of contextual advertising has gained momentum. Data privacy is a huge focus today. As...
Best Programmatic Advertising Platforms in 2024
As programmatic ads combine with premium ad templates and inventory, publishers can deliver improved user experience and increased user retention. Both of these metrics...
Top 3 Anticipated Marketing Trends in 2024
The way brands approach marketing is being influenced by significant changes in the worldwide market.
In 2024, the digital transformation of the economy...
Three Customer Experience Trends for 2024
In 2024, customer experiences (CX) continue to evolve and stay the primary catalyst for driving the growth of a brand.
It is crucial...
Six Mistakes Every B2B Marketer Must Avoid in 2024
B2B is a complex business landscape. Marketing pitfalls that can negatively affect a business's entire marketing efforts.
Although the core business principles are...
B2B Content Marketing Trends in 2024
B2B marketers will gain momentum through compelling and strategic content shifts in 2024.
Content marketers will adapt flexibility to increase customer engagement.
The...
Why Modern Marketers Need a Modular Content Strategy in 2024
With the pressure on modern marketers at an all-time high and budgets at an all-time low, they need tools and strategies to scale their...
Social Media Strategies for 2024
Everyone wants their presence to stand out on the social media feed. Achieving this requires efficient social media strategies with robust planning.
Incorporating these strategies...
5 Conversations Every CMO-CTO-CIO Should Have in 2024
The CMO-CTO-CIO relationship is crucial as the tech and marketing functions are co-dependent. Marketing data and digital innovations have helped both areas to offer...
Top Metrics to Measure Programmatic Advertising Results
Programmatic Advertising is a significant advertising channel used by e-commerce companies today. It is still one of the most effective digital ad acquisition methods....