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Contextual Target

Enhancing Marketing with Contextual Targeting

As the marketing industry moves towards cookie deprecation, the revival of contextual advertising has gained momentum. Data privacy is a huge focus today. As...
Programmatic Advertising Platform

Best Programmatic Advertising Platforms in 2024

As programmatic ads combine with premium ad templates and inventory, publishers can deliver improved user experience and increased user retention. Both of these metrics...
Marketing Trend

Top 3 Anticipated Marketing Trends in 2024

The way brands approach marketing is being influenced by significant changes in the worldwide market.  In 2024, the digital transformation of the economy...
Customer Experience Trends

Three Customer Experience Trends for 2024

In 2024, customer experiences (CX) continue to evolve and stay the primary catalyst for driving the growth of a brand. It is crucial...
Six Mistakes Every B2B Marketer Must Avoid in 2022

Six Mistakes Every B2B Marketer Must Avoid in 2024

B2B is a complex business landscape. Marketing pitfalls that can negatively affect a business's entire marketing efforts. Although the core business principles are...
B2B Content Marketing Trends in 2023

B2B Content Marketing Trends in 2024

B2B marketers will gain momentum through compelling and strategic content shifts in 2024. Content marketers will adapt flexibility to increase customer engagement. The...
modular content strategy

Why Modern Marketers Need a Modular Content Strategy in 2024

With the pressure on modern marketers at an all-time high and budgets at an all-time low, they need tools and strategies to scale their...
social media and marketing

Social Media Strategies for 2024

Everyone wants their presence to stand out on the social media feed. Achieving this requires efficient social media strategies with robust planning. Incorporating these strategies...
CMO-CTO-CIO

5 Conversations Every CMO-CTO-CIO Should Have in 2024

The CMO-CTO-CIO relationship is crucial as the tech and marketing functions are co-dependent. Marketing data and digital innovations have helped both areas to offer...
programmatic advertising platforms

Top Metrics to Measure Programmatic Advertising Results

Programmatic Advertising is a significant advertising channel used by e-commerce companies today. It is still one of the most effective digital ad acquisition methods....
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