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Top-Strategies-for-Effectively-Aligning-Marketing-and-Sales-Teams

Top Strategies for Effectively Aligning Marketing and Sales Teams During a...

In a volatile economy, service line revamps are necessary, but they could backfire if sales and marketing don't work together to promote the change. Businesses...
How-CMOs-can-Fully-Utilize-their-Marketing-Budget-for-Better

How CMOs can Fully Utilize their Marketing Budget for Better Output...

Often, marketing teams of a company may compare their marketing budgets to other enterprise teams, citing that the larger budgets of their competitors have...
Effective-Strategies-for-B2B-Customer-Lifecycle-Management

Effective Strategies for B2B Customer Lifecycle Management Automation

Enterprises today need to set a customer-centric work culture that does not end after the sales transaction is completed. Top enterprises develop strategic relationships...
Four-Roles-CMO-Must-Fulfill-in-Today’s-Fast-Paced-World

Four Roles CMO Must Fulfill in Today’s Fast-Paced World

Over the past ten years, the Chief Marketing Officer's (CMO) function has seen a dizzying metamorphosis. Many CMOs of today are in charge of...
Embracing-a-Customer-Obsessed-Approach-to-Enhance-Cross-Channel-Marketing

Embracing a Customer-Obsessed Approach to Enhance Cross-Channel Marketing

Customer habits constantly change as they experiment with new purchasing methods and discover new products and brands. Customer loyalty is on the line, and...
Top-Three-AI-Marketing-Challenges-to-Overcome

Top Three AI Marketing Challenges to Overcome

Every firm must embrace the new marketing opportunities that Artificial Intelligence (AI) delivers in order to remain competitive in 2019 and beyond. But just...
Advantage-of-CXO-Unity-while-designing-Data-driven-B2B-Marketing

Advantage of CXO Unity while designing Data-driven B2B Marketing Strategies

A recent report released by Gartner in 2022 suggests that Marketing data and analytics (D&A) and marketing technology (MarTech) are one of the top...
Four-Essential-Techniques-for-Managing-Teams-in-Hybrid-Marketing

Four Essential Techniques for Managing Teams in Hybrid Marketing

The future of employment is hybrid. A hybrid working paradigm within the marketing industry can be successful if it provides flexibility, lowers employee burnout,...
Transforming-Marketing-and-CX-with-a-Multi-Cloud-Strategy

Transforming Marketing and CX with a Multi-Cloud Strategy

As brands seek more choice, agility, and flexibility, the multi-Cloud architecture enables businesses to create a rich multi-vendor ecosystem, customize infrastructure around a model...
Three-Methods-of-Using-Voice-of-Customer-Data-in-B2B-Marketing (1)

Three Methods of Using Voice of Customer Data in B2B Marketing

The voice of customer data allows marketers to listen to what brand customers have to say, helping to enhance customer satisfaction and brand advocacy....

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