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With data becoming a critical component of marketing strategy as well as influencing its future, B2B brands must keep up with the latest trends...

Even though digital platforms have increasingly become the preferred media for advertising and marketing, they also come with their own disadvantages. The dawn of digital...

Since marketing leaders have increasingly complex performance objectives, agile marketing is now more critical than ever. The evolving landscape of the B2B procurement process has...

The marketing landscape is shifting, and businesses must adapt. They will have to prioritize the quality of their marketing team hires more than ever...

By leveraging Artificial Intelligence (AI) and its numerous applications, B2B marketers can significantly enhance their marketing efforts along delivering an exceptional customer experience to...

A whole new normal has emerged post-pandemic in marketing, with no clear rules. Marketing in the future will be more inclusive and responsive to...

With B2B hybrid events emerging as the new way of delivering value and experience to customers, B2B marketers should take the proper steps for...

Marketers today are looking into the possibilities of Digital Experience Platforms (DXPs) with traditional Content Management Systems failing to satisfy digital expectations and changing...

Many companies are already employing AI in their customer service and support operations. However, if these efforts are not well implemented, they may fall...

People are becoming accustomed to automated life and experiences as technology continues to take over their lives. Marketing, on the other hand, still has...