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Digital-Marketing-Data-Key-to-Gaining-a-Competitive-Advantage-and

Digital Marketing Data Key to Gaining a Competitive Advantage and Improving...

Nowadays, almost all enterprises aim to become data-driven. However, marketers and businesses are missing out on the enormous opportunity that digital marketing data presents...
Experiential-Branding-Three-Strategies-for-Boosting-B2B-Brand

Experiential Branding: Three Strategies for Boosting B2B Brand Success

In B2B marketing, experiential branding is frequently disregarded, leaving consumers in the more conventional B2C setting. However, experiential branding can achieve long-term success by...
MarTech-Budget

Ways to Ensure Optimized Marketing and MarTech Budget Spent

According to a recent report by Gartner titled "What Marketing Budgets Look Like in 2022," average marketing expenditures have increased from 6.4% to 9.5%...
Marketing-Strategy

Three Practical Ways to Tweak Enterprise Marketing Strategy

Enterprises typically cut their marketing expenses during unstable times like pandemics or wars as they prepare for lower-income and volatility. In reality, last year...
Consumer-Behavior

The Significance of Consumer Behavior in Today’s Marketing Landscape

The enterprises that succeed in the market today are those that not only address actual customer problems but also effectively convey those solutions. Insights...
eCommerce-Businesses

How Improving Ad Attribution Can Benefit eCommerce Businesses

ECommerce businesses must focus on unpacking attribution, striving to understand which channels are most profitable and which ads are top performers on each platform. Ecommerce...
Employee-Experience-(EX)-is-a-key-to-Delivering-Top-notch-Customer

Employee Experience (EX) is a key to Delivering Top-notch Customer Experience...

The Customer Experience success of any organization will be as good as the employee experience (EX). Many enterprises ingrain empathy in their work and...
Customer-Lifetime-Value

Guidelines to Boost B2B Customer Lifetime Value (CLV)

Any B2B SaaS company must have a strong focus on customer lifetime value since it is simpler and less expensive to keep existing customers...
Taline Hasholian

Designing Budgeting Strategies for Marketing in Turbulent Times

Uncertainty in the economy can undoubtedly get in the way of the marketing budget. Some enterprises may automatically try to decrease marketing expenses, but...
Top-4-Blunders-that-B2B-eCommerce-Enterprises-Make-while

Top 4 Blunders that B2B eCommerce Enterprises Make while Calculating ROI...

Marketing teams need to calculate their marketing ROI to understand the success rate of their presales campaigns. As the B2B purchase cycles have evolved...

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