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As AI comes front and center for enterprise technologies, it also makes its way into marketing stacks. The best possible revenue and growth driver...

How do brands know when a prospect is ready to buy, or a customer is likely to churn? Intent data lets brands know when...

As the market becomes a hugely competitive minefield, it is becoming increasingly difficult for brands to differentiate. Every idea that may work, is a...

Customer Relationship Management (CRM) tool focuses on improving business relationships and revenue growth. CRMs help firms stay connected with customers while streamlining their business...

In this digital era, customers have more control over what they see and engage with. So, brands must adopt more nuanced approaches to deliver...

With the rapid cloud adoption, SaaS tools have been the go-to technologies for most enterprises. However, hard competition and regular technological innovations create challenges...

Closing a successful sales deal should not be the end of the customer journey. Brands must also focus on the post-sales Customer Journey. According to...

New technologies and tools are constantly pushing the boundaries of marketing, for enterprises in all verticals and sectors.  Automation and AI are at the...

Brands must keep in mind that having innovative products is not just enough. Customers need to feel valued and appreciated to make repeat purchases...

Businesses are no longer just trying to reach out to customers. They are also trying to provide them with a memorable experience. Algorithmic marketing...