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Successful companies have recognized the importance of blending sales and marketing efforts. While both departments have different roles, their alliance can impact business growth. Customer...

The tech industry is evolving faster and smarter, and so are the consumers. Here's how AR and VR can enhance the video marketing efforts...

Fast-growing businesses must now consider data-driven marketing automation a "must-have" to reach and retain their target audience. While the number of companies recognizing the importance...

CJO allows marketers to understand customer behavior across all channels. It helps them build personalized campaigns to engage with the customer. By mapping the customer...

B2B audio marketing offers a scalable channel, allowing marketers to reach their niche audiences. With the help of audio marketing, firms can communicate their...

With the increasingly competitive marketing landscape, marketers should plan for smarter event marketing strategies. According to Markletic - Companies can create immersive and engaging experiences....

Configure Price & Quote (CPQ) functionality helps deliver quicker quote generation and ensures accuracy by automating configurations. It offers a customized buyer experience and...

In the ever-evolving digital tech landscape, voice search has emerged as a paradigm shift. According to a survey by UpCity - 58% of consumers aged...

Mobile marketing is the strongest link between businesses and customers, capitalizing on the widespread use of mobile devices today. Businesses must use the power of...

Social media marketing is evolving with customer expectations. So, the marketing efforts will depend on what customer wants to view, based on the search...