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Four Data Trends Transforming Martech in 2022

Four Data Trends Transforming Martech in 2022

With data becoming a critical component of marketing strategy as well as influencing its future, B2B brands must keep up with the latest trends...
Traditional Advertising Does it Still Matter

Traditional Advertising: Does it Still Matter?

Even though digital platforms have increasingly become the preferred media for advertising and marketing, they also come with their own disadvantages. The dawn of digital...
Four Ways to Empower the Marketing Team to be More Agile

Four Ways to Empower the Marketing Team to be More Agile

Since marketing leaders have increasingly complex performance objectives, agile marketing is now more critical than ever. The evolving landscape of the B2B procurement process has...
Building and Scaling an Efficient and Successful Marketing Team

Building and Scaling an Efficient and Successful Marketing Team

The marketing landscape is shifting, and businesses must adapt. They will have to prioritize the quality of their marketing team hires more than ever...
Using AI to Bolster Marketing Efforts

Using AI to Bolster Marketing Efforts

By leveraging Artificial Intelligence (AI) and its numerous applications, B2B marketers can significantly enhance their marketing efforts along delivering an exceptional customer experience to...
Three Ad-Tech Trends Shaping the Digitally Engaged Era

Three Ad-Tech Trends Shaping the Digitally Engaged Era

A whole new normal has emerged post-pandemic in marketing, with no clear rules. Marketing in the future will be more inclusive and responsive to...
Four Steps for Building an Effective Hybrid B2B Event

Four Steps for Building an Effective Hybrid B2B Event

With B2B hybrid events emerging as the new way of delivering value and experience to customers, B2B marketers should take the proper steps for...
Debunking the Misconceptions of Digital Experience Platforms

Debunking the Misconceptions of Digital Experience Platforms

Marketers today are looking into the possibilities of Digital Experience Platforms (DXPs) with traditional Content Management Systems failing to satisfy digital expectations and changing...
Top Three Mistakes Marketers Make When Using Artificial Intelligence in Marketing

Top Three Mistakes Marketers Make When Using Artificial Intelligence in Marketing

Many companies are already employing AI in their customer service and support operations. However, if these efforts are not well implemented, they may fall...
Three Ways to Boost Personalization with Marketing Automation

Three Ways to Boost Personalization with Marketing Automation

People are becoming accustomed to automated life and experiences as technology continues to take over their lives. Marketing, on the other hand, still has...

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