Google Ads vs. Facebook Ads – The Battle Gets More Intense...
Digital marketers are always in a dilemma regarding the right platform to invest in - Facebook Ads or Google Ads? And the answer always...
Content Marketing- Three Data Quality Practices to Follow
Focusing on data quality is equally essential while implementing a data-driven content marketing strategy
Bad data is an important factor that negatively affects several aspects...
B2B Customer Community – The Need and the Ways to Managing...
Personalized individual interactions are what drive marketing and sales most effectively. The best example of this is how customer communities are becoming the ultimate...
Marketing Automation- A Critical Tool for B2B Marketers
Enabling the transformation of site visitors into leads, to making drip campaigns easier, marketing automation has become an essential tool for B2B and B2C...
Enterprise SEO Platform Remains the Hero of the Marketing Stack
It is crucial for a company’s product or content to be found online by the right people at the right time, which is why...
Martech – Application Makes the Difference and Not Mere Adoption of...
Enterprises need to realize that adopting technology is not enough; appropriate usage and leverage of its capabilities is what makes the difference.
The marketing industry...
Majority of Marketers Will Work With Micro-Influencers in 2020
A Linqia study reveals that the majority of marketers will choose to work with micro-influencers this year.
As per the Influencer Marketing Benchmark Report 2020,...
Localized Marketing – Businesses with Multi-Location Can Grow 3X
An advanced localized marketing strategy can help brands achieve nearly three times more business growth than its peers.
The latest collaborative research by Localogy and...
Differentiation Through Innovation – Businesses Should Unite Employees to Deliver Advanced...
Industry disruptors and leaders always have one thing in common - they master the art of uniting employees, empowering them with the latest technologies...
Customer Experience- 40% of Businesses Significantly Exceeded Their Business Goals in...
Adobe’s Digital Trends 2020 report reveals that businesses that focus on customer experience (CX) are three times more likely to have exceeded their goals...
