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SWOT analysis – How An Old School Technique Can Help Stay Afloat In An Uncertain Market-01

SWOT analysis – How An Old School Technique Can Help Stay...

With the widespread crisis and marketplace uncertainty, SWOT analysis would be businesses' best bet to determine their strengths and relevant market opportunities. For a brand...
Content Marketing Success

The Top Pitfalls to Avoid for Content Marketing Success

HubSpot's recent report on the state of marketing found that 70% of marketers are actively investing in content marketing, focusing on enriching the customer buying...
Strategic Outlook to Personalization Can Lead to Business Success

Strategic Outlook to Personalization Can Lead to Business Success

With the widespread crisis brought by the pandemic, businesses are facing several challenges in order to serve their audience rightly. Hence, personalization is increasingly...
Post-COVID19 - CXOs Are Focusing on Keeping Customer Conversations Shorter

Post-COVID19 – CXOs Are Focusing on Keeping Customer Conversations Shorter

Organizations are using technology to shorten the customer engagement cycle. Today, companies globally are witnessing a change in customer behavior and attitudes because of the...
How client support teams boost customer retention and revenue

How client support teams boost customer retention and revenue

Customer support teams play a major role in making the customers feel valued thus boosting revenue, retention and adding more customers While customer support teams...
Negative impact of Boycotting facebook ads

Organizations Participating in Facebook Ad Boycott See Adverse Effects

Brands and companies boycotting Facebook ads will witness adverse effect, says Oxford study. Enterprises that are participating in boycotting Facebook ads could soon witness adverse...
B2B Content Marketing – Top Consumptions by the Target Audiences

B2B Content Marketing – Top Consumptions by the Target Audiences

For a thriving lead generation, B2B marketers need to rely on actionable data to design buyer-oriented content marketing campaigns. B2B content marketers are continually generating new...
Know how fintechs are enriching consumer personnalization

Fintech Strategies Enriched with Content Marketing Creates Optimum Impact

As consumers in the financial sectors expect high convenience alongside deep personalization, FinTechs have to craft strategies to meet consumers at this tricky intersection Through...
AI, Automation, and Messaging Channels are Driving Customer Service Solutions

AI, Automation, and Messaging Channels are Driving Customer Service Solutions

The pandemic has increased traction for asynchronous messaging channels while AI and automation are foundational for customer service. The COVID-19 pandemic has forced businesses to move...
Marketers Struggle to Strike the Balance for business growth During the pandemic

Marketers Struggle to Strike the Balance for Business Growth During the...

B2B marketers can strengthen their performance for marketing growth, balancing the brand, and demand marketing Every brand earmarks a yearly budget, which is the holy...
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