Manufacturing Content Marketers are Becoming More Strategic
The top challenge faced by manufacturing content marketers is to overcome the traditional marketing-and-sales mindset, according to the latest report by Content Marketing Institute...
Three Key Digital Marketing Trends to Look Out For in 2020
According to a prediction by Mediakix study, ad spends on influencer marketing could reach $10 billion by 2020.
Today, digital Marketers are striving to keep...
Targeted Ads Have Turned into the World’s Most Destructive Trend
Amid the high debate, experts claim that targeted ads have led to a proliferation of clickbait and fake news and fuelled surveillance capitalism with...
Content Marketing Trends Are Witnessing a Change
Content seems to be the highest outsourced element in marketing strategies and budgets. Almost 84% of marketers choose to outsource content, followed by strategy,...
Filling the Sales Funnel with Right Targeted Marketing Mix
Businesses are relying on the use of digital marketing to target customers online. Using the right mix of digital marketing tactics is essential to...
CMOs Agree Prioritize People Over Branding
The millennial consumers are so-called “information-overloaded,” so people-centric branding is the key to rule the market.
There are 5,000 definitions of brands, but really, a...
Quantifying the ROI through Website Performance Analysis
The ultimate goal of all digital marketing initiatives is to determine the return on investment (ROI) by securing a profitable return from the website,...
Digital Marketers are Highly Impatient to Determine ROI for Marketing Expenditures
LinkedIn has conducted a survey to determine how digital marketers want to establish their ROI in haste and found that 77% of respondents attempted...
Should Marketers Move Past Buyer Personas in 2020?
Since its inception in early 2000, buyer persona has been the buzz word used by marketers while designing their marketing strategies. However, for 2020,...
Should Firms Invest in Paid Ads or Rely on Word-of-Mouth Marketing
Paid advertising has been the basis of modern marketing for the past hundred years. Facebook introduced Facebook Ads in 2007, changing the dynamics of...
