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AI, Automation, and Messaging Channels are Driving Customer Service Solutions

AI, Automation, and Messaging Channels are Driving Customer Service Solutions

The pandemic has increased traction for asynchronous messaging channels while AI and automation are foundational for customer service. The COVID-19 pandemic has forced businesses to move...
Marketers Struggle to Strike the Balance for business growth During the pandemic

Marketers Struggle to Strike the Balance for Business Growth During the...

B2B marketers can strengthen their performance for marketing growth, balancing the brand, and demand marketing Every brand earmarks a yearly budget, which is the holy...
Brand Strategy Is the Main Priority for CMOs_ amid Budget Cuts

Brand Strategy Is the Main Priority for CMOs, amid Budget Cuts

CMOs are prioritizing company brand strategy over martech and personalization, says Gartner. Chief marketing officers (CMOS) are prioritizing brand strategy over personalization and marketing technology...
COVID-19 Impact – Most Marketers Have Shifted Their Strategies and Budgets

COVID-19 Impact – Most Marketers Have Shifted Their Strategies and Budgets

The coronavirus pandemic has hit worldwide – across most industries and businesses. With the increasing crisis, market leaders are now shifting their priorities in order to...
Top Marketers Believe Innovation Boosts Brand Growth

Top Marketers Believe Innovation Boosts Brand Growth

Although most of the marketers believe that innovation leads to brand growth, the majority of them can’t follow up for lack of time A new...
AI’s impact on CX-based business functionalities

AI’s impact on CX-based business functionalities

Omnichannel customer service, customer and marketing engagement; all three CX based functionalities have increased their dependency on AI technology IT leaders are opting for AI...
Fake Reviews Platforms Are Boosting Trust in Consumers

Fake Reviews Platforms Are Boosting Trust in Consumers

Most consumers are more likely to trust a platform with fake reviews – it may not sound right, but a research study claims so. The...
Definition of a Successful Digital Experience Management Strategy

Definition of a Successful Digital Experience Management Strategy

As organizations focus on accelerating their digital transformation goals, they need to equally expand their XM efforts. XM efforts impact the success of all digital deployments,...
B2B Marketers Can Adopt a Few B2C Models in Their Strategies

B2B Marketers Can Adopt a Few B2C Models in Their Strategies

Prioritizing customer experience and creating an easier buying process are some of the B2C models B2B marketers can adopt. Customer buying preference has witnessed a...
Leveraging AI-Powered Visual Search for Enriched Customer Experience (1)

Leveraging AI-Powered Visual Search for Enriched Customer Experience

As per a report from Gartner, by 2021, businesses will enhance their e- commerce sites with visual search to ultimately multiply their digital commerce revenue Researchers from...
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