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Manufacturing content marketers, media, marketers, content, publications

Manufacturing Content Marketers are Becoming More Strategic

The top challenge faced by manufacturing content marketers is to overcome the traditional marketing-and-sales mindset, according to the latest report by Content Marketing Institute...
Digital marketing, personalized content, AI, influencer marketing, 5G, video streaming, social media, digital videos

Three Key Digital Marketing Trends to Look Out For in 2020

According to a prediction by Mediakix study, ad spends on influencer marketing could reach $10 billion by 2020. Today, digital Marketers are striving to keep...
Marketing, Sales, Ads, Advertising, Targetted Ads, Procter & Gamble, Ad Spend, Comscore, Facebook, Twitter, Personalized Ads

Targeted Ads Have Turned into the World’s Most Destructive Trend

Amid the high debate, experts claim that targeted ads have led to a proliferation of clickbait and fake news and fuelled surveillance capitalism with...
Content marketing, report, content marketers, video content, ROI

Content Marketing Trends Are Witnessing a Change

Content seems to be the highest outsourced element in marketing strategies and budgets. Almost 84% of marketers choose to outsource content, followed by strategy,...
Marketing, Sales, B2B, B2C, Branding, Rebranding, Influencer Marketing, Ads, Behavioural MixCEO, CMO

Filling the Sales Funnel with Right Targeted Marketing Mix

Businesses are relying on the use of digital marketing to target customers online. Using the right mix of digital marketing tactics is essential to...
Digital Marketing, Sales, B2B, B2C, Branding, Millennial, Content Marketing Institute, CMI, Microsoft, Visa Google, Facebook, Amazon

CMOs Agree Prioritize People Over Branding

The millennial consumers are so-called “information-overloaded,” so people-centric branding is the key to rule the market. There are 5,000 definitions of brands, but really, a...
ROI, Digital Marketing, Advertising, Analytics, Marketing, Google Analytics, Bounce Rate, Call to Action, Google, UX, UI

Quantifying the ROI through Website Performance Analysis

The ultimate goal of all digital marketing initiatives is to determine the return on investment (ROI) by securing a profitable return from the website,...
Digital Marketing, Marketers, ROI, LinkedIn, ROI, Return on Investment, Cost per Click, CPC, Sales, Advertising, CEO, CMO

Digital Marketers are Highly Impatient to Determine ROI for Marketing Expenditures

LinkedIn has conducted a survey to determine how digital marketers want to establish their ROI in haste and found that 77% of respondents attempted...
Buyer Personas, Buyer Persona Research, Marketing Strategies, Marketers, Buyer Mapping Journey

Should Marketers Move Past Buyer Personas in 2020?

Since its inception in early 2000, buyer persona has been the buzz word used by marketers while designing their marketing strategies. However, for 2020,...
Paid ads, word of mouth, marketing strategies, banner ads, click farms, ad-blockers

Should Firms Invest in Paid Ads or Rely on Word-of-Mouth Marketing

Paid advertising has been the basis of modern marketing for the past hundred years. Facebook introduced Facebook Ads in 2007, changing the dynamics of...

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