SWOT analysis – How An Old School Technique Can Help Stay...
With the widespread crisis and marketplace uncertainty, SWOT analysis would be businesses' best bet to determine their strengths and relevant market opportunities.
For a brand...
The Top Pitfalls to Avoid for Content Marketing Success
HubSpot's recent report on the state of marketing found that 70% of marketers
are actively investing in content marketing, focusing on enriching the customer buying...
Strategic Outlook to Personalization Can Lead to Business Success
With the widespread crisis brought by the pandemic, businesses are facing several challenges in order to serve their audience rightly. Hence, personalization is increasingly...
Post-COVID19 – CXOs Are Focusing on Keeping Customer Conversations Shorter
Organizations are using technology to shorten the customer engagement cycle.
Today, companies globally are witnessing a change in customer behavior and attitudes because of the...
How client support teams boost customer retention and revenue
Customer support teams play a major role in making the customers feel valued thus boosting revenue, retention and adding more customers
While customer support teams...
Organizations Participating in Facebook Ad Boycott See Adverse Effects
Brands and companies boycotting Facebook ads will witness adverse effect, says Oxford study.
Enterprises that are participating in boycotting Facebook ads could soon witness adverse...
B2B Content Marketing – Top Consumptions by the Target Audiences
For a thriving lead generation, B2B marketers need to rely on actionable
data to design buyer-oriented content marketing campaigns.
B2B content marketers are continually generating new...
Fintech Strategies Enriched with Content Marketing Creates Optimum Impact
As consumers in the financial sectors expect high convenience alongside deep personalization, FinTechs have to craft strategies to meet consumers at this tricky intersection
Through...
AI, Automation, and Messaging Channels are Driving Customer Service Solutions
The pandemic has increased traction for asynchronous messaging channels
while AI and automation are foundational for customer service.
The COVID-19 pandemic has forced businesses to move...
Marketers Struggle to Strike the Balance for Business Growth During the...
B2B marketers can strengthen their performance for marketing growth, balancing the brand, and demand marketing
Every brand earmarks a yearly budget, which is the holy...