Business Communication – Three Effective Ways to Plan amid Crisis
Effective business communication is a vital factor especially during a time of crisis.
Business communication has a strong impact on an organization’s products and services....
How precision targeting and intent powered initiatives pave the way for...
As the 21st century sees innovation at a rapid pace, the marketing and sales strategy of a business needs to keep up with the...
Marketing Automation – How Brands Can Benefit From Cross Channel...
Marketing automation is the need of the hour. With cross-channel campaigns, brands can provide individualized customer engagement in real-time.
With more businesses getting digital, consumers...
Virtual Assistants Helping Enterprises to Survive Amidst the COVID-19 Lockdown
Virtual assistants provide different services to entrepreneurs or businesses from a remote location. They work in collaboration for a few hours per week while...
Customer Experience – B2B Enterprises Are Focusing on Three Main Factors
Omnichannel and employee experience are some of the factors that should be highlighted
B2B, as well as B2C organizations, are competing over customer experience more...
Consumer’s Psychological and Emotional Satisfaction Level Across the OTT Platforms
Singula Decisions, a Subscriber Intelligence platform, in coordination with Jennifer Whittaker, has launched the latest in-depth study looking at over-the-top (OTT) TV subscription brands like...
Four Ways CMOs Can Impact the Strategic Direction of the Organization
CMOs are shifting focus to innovation and performance to increase the impact of their company.
CMO roles are evolving and it is essential to assess...
Voice technology based marketing technology
CMOs acknowledge that the pandemic has bought about new challenges to organizations across various industries; brands have shifted from in-person events to digital formats
Marketing...
Marketers Are Spending Heavily on Content Marketing
Advertisers and marketers will continue to increase investment in content marketing
The latest report from the Association of National Advertisers and The Content Council says...
How the pandemic changed marketing responses from channels
Marketing leaders say that customer response to marketing channels greatly varied during the pandemic; creating a significant economic impact on organizations.
The pandemic has greatly...
