Home Featured Page 168

Featured

Data Analytics

CMOs Leverage AI-Powered Data Analytics to Drive Better Strategies

As AI gains a sharper ability to get better insights from data, marketers in the future will return to their core capabilities of creativity...
Marketers, Generation

Building a Generation of Technologically Evolved Marketers

As the market is evolving, marketers are under huge pressure to deliver the revenue goals driving the overall ROMI (Return on Marketing Investment). It is...
CMO, customer experience

The Changing Role of the CMO

As customer experience becomes the biggest differentiating factor for brands, the CMOs role has become critical for leadership decision making CMOs today have very different...
Account-Based Marketing

Account-Based Marketing (ABM) Strategies Go Mainstream

Account-based strategies for marketing have become a critical skill for B2B professionals. The B2B sales process needs to be coordinated with an account-based model...
AI

AI Critical For Brand Strategy

AI has become the go-to technology for businesses to be able to connect with their audiences, in the right manner. The rapid rise of AI...
IT

Firms Focus on Making the Right IT Investment Choices

If not done right, businesses will remain saddled with runaway costs and clunky software. In a digitized economy, IT firms occupy a large chunk of...
Revolutionary, Digital Marketing, Trends

Revolutionary Digital Marketing Trends that can Shape 2020

As AR & VR become a norm, new digital communication tools will ensure, 2020 will see a revolution in digital marketing Digital strategies are about...
Marketing Strategies, Commercially Savvy

Marketing Strategies Need to Retain Academic Roots While Becoming Commercially Savvy

Marketers need to learn insights from companies that have successfully worked with academics to manage the two-way knowledge transfer, adding non-research skills to the...
Customer Experiences

Reliving Customer Experiences to Enhance Marketing

Consumers today expect brands to deliver exceptional experiences throughout the customer journey, from pre-purchase through post-purchase. Marketers need to reverse engineer the process of delivering customer...
AI, B2B Conversion

AI can Lead to B2B Conversion

B2B buyers demand personalized servics and constant engagement through the purchase journey, AI-powered tools can come handy to meet these demands Between initial product researches,...

Latest posts