Featured

With the widespread crisis brought by the pandemic, businesses are facing several challenges in order to serve their audience rightly. Hence, personalization is increasingly...

Organizations are using technology to shorten the customer engagement cycle. Today, companies globally are witnessing a change in customer behavior and attitudes because of the...

Customer support teams play a major role in making the customers feel valued thus boosting revenue, retention and adding more customers While customer support teams...

Brands and companies boycotting Facebook ads will witness adverse effect, says Oxford study. Enterprises that are participating in boycotting Facebook ads could soon witness adverse...

For a thriving lead generation, B2B marketers need to rely on actionable data to design buyer-oriented content marketing campaigns. B2B content marketers are continually generating new...

As consumers in the financial sectors expect high convenience alongside deep personalization, FinTechs have to craft strategies to meet consumers at this tricky intersection Through...

The pandemic has increased traction for asynchronous messaging channels while AI and automation are foundational for customer service. The COVID-19 pandemic has forced businesses to move...

B2B marketers can strengthen their performance for marketing growth, balancing the brand, and demand marketing Every brand earmarks a yearly budget, which is the holy...

CMOs are prioritizing company brand strategy over martech and personalization, says Gartner. Chief marketing officers (CMOS) are prioritizing brand strategy over personalization and marketing technology...

The coronavirus pandemic has hit worldwide – across most industries and businesses. With the increasing crisis, market leaders are now shifting their priorities in order to...