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Omnichannel

Leveraging Automation for Omnichannel Marketing

Marketers today have exposure to an unlimited amount of customer data, making Omnichannel experiences and personalization possible. However, with limited resources, automation tools are...
SaaS companies

Video Marketing Can Help SaaS Companies Boost Engagement

For SaaS companies, videos provide a way to cut through the clutter and directly present a demo to the prospective leads about their features With...
Digital Marketing

Three Tricks to Sell Digital Marketing to Traditional Businesses

Today, while digital marketing is a proven game-changer, companies still need a little push to see the big picture! Decades post the advent of the...
Retail, Customer Acquisition

Top Retail Customer Acquisition Strategies

Global cross-channel retail sales are expected to rise to $26.3 trillion in 2019. With the rise of digital players like Amazon and Alibaba, there has...
ABM, B2B Marketing

Strategizing on Need Analysis – ABM in B2B Marketing

Sales have always been account-based, and marketing has recently entered the competition. Truly, ABM is the hottest acronym over the last decade in B2B...
Blockchain, AI, Marketing

Can Blockchain, AI, and CDP Transform Marketing?

Blockchain, Artificial intelligence (AI) and Customer Data Platforms (CDPs) that help in real-time marketing are the technologies with the capability to transform the way...
Diversity, Advertising, RoI

Diversity in Advertising Impacts the RoI Positively

A recently released survey report reveals that customers are more likely to trust a brand that shows more diversity in its advertisements Over 60% of...
Privacy Laws, Government

Tightening Government Privacy Laws Multiplies the Challenges of Online Marketers

As high-tech products evolve, governments of different countries are tightening privacy laws to protect individual data. Although this is beneficial for consumers, it may...
Marketing, Data Distribution, Aggregation

Future of Marketing Lies In Data Distribution and Not Aggregation

Data has always been differentiating power for marketers. Going ahead, the strategies need to move beyond how to get more data, to how it...
Experiences, Decisions, Facts

Experiences Effect Decisions More Than Cold Facts

Stories sometimes trump facts in today’s age of social media ruled by affiliate marketers and influencers. Marketers often use a good, impactful story to...

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