How the CISO and CDO Collaboration can increase Brand Loyalty
Brands strive to deliver the highest quality of products and services to their customers. However, for them to be loyal, they should have strong...
Three Ways B2B Marketers Can Adapt to Lower Marketing Budgets
B2B Marketers are facing challenges with reduced marketing budgets
Many B2B marketers are facing a budget crunch and hence it is important to find a...
Using omnichannel customization and real-time customer engagement for CX
CMOs say that superior customer experience can be provided by deploying omnichannel personalization and real-time customer engagement
Marketing leaders acknowledge that marketing is considered a mission-critical...
Most Marketers Expect Virtual Events to Prolong Even After the Pandemic
In light of the widespread pandemic, marketers expect that virtual events will continue to take place even after normalcy returns.
With the pandemic induced lockdowns...
Marketing leaders explain how efficient marketing can be done during an...
CMOs acknowledge that conventional marketing strategies were adversely impacted by the sudden pandemic situation
The economy has taken a downturn due to reduced business activities...
B2B Marketing: Fundamentals to Successful Strategizing for 2021
As the unpredictability rises with the "new normal" setting in, some marketers are finally able to pause, reflect, and plan for the upcoming year...
Customer experience enhanced by design thinking
Marketing leaders name customer experience as one major factor for modern marketing measures
CMOs point out that when a client has a positive experience, they...
Efficient implementation of Marketing technology’s latest currencies
CMOs say that major organizations depend on strategic value and operational efficiency for proper implementation of martech
Marketing leaders point out, that for any organization,...
Crisis Management by the Agile vs. the Traditional B2B Marketers
Agile marketing leaders are sailing through the same crisis, but they are responding to it differently – learning and implementing quickly from their experiences.
In...
4 Important Questions Brands Needs to Ask to Retain Customers
To have a competitive edge over their competitors, it is imperative for brands to keep their customer base intact. Because, let's face it, retaining...
