Top Factors to Consider When Preparing B2B Marketing Budget
The success of any marketing plan depends on a well-planned budget allocation. Several factors, like business needs, industry niche, and cash availability, influence an...
Ten Customer Experience (CX) Myths
Customer experience (CX) technologies are gaining traction in the evolving digital marketing landscape. While a robust CX drives market changes, it shows how every...
Ten Widely-Believed Myths About Lead Generation
Lead generation enables marketers to attract prospects to convert them into customers. While it is the best method to help businesses grow, the misinformation...
Challenges in Delivering Superlative Digital Customer Experience
There is a tremendous difference between how consumers and businesses perceive digital channels. With a surge in the adoption of digital-first approaches, consumers today...
Strategies for CMOS to Revolutionize Marketing Operations (Ops)
Marketing Operations fuel the organization's revenue. Without optimized marketing operations, the entire business will come to a halt. It is imperative to have the...
Importance of Content Delivery Network (CDN)
The term "content delivery network (CDN)" refers to the public Internet infrastructure. It manages content distribution. Everyday activities, whether we know it or not,...
How App Marketplace Can Create Competitive Advantage for Marketers
One of the most productive ways of offering services and products to customers is by leveraging the potential of the app marketplace.
Brands today...
Why Should Companies Leverage Experiential Marketing
Experiential marketing occurs in real-time and in person, creating memorable experiences for consumers and connecting them with a brand personally. It’s a unique way...
Adaptive Marketing Strategy: Marketers Need to Adapt It
In today’s competitive marketplace, adaptive marketing has become significant in the digital marketing industry. Marketers can create, consume, and distribute trending marketing efforts based...
A holistic guide to GDPR’s “Right to be Forgotten” for CMOs
The General Data Protection Regulation (GDPR) has a provision for users called the "right to be forgotten," also called "the right to erasure."
Under this...
