Five B2B Customer Experience Trends in a Post-Pandemic World
The pandemic has significantly blurred the lines in the B2B and B2C customer experience. As customers' expectation has been elevated due regarding customer experience,...
B2B Organizations Encounter Challenges Associated With Budget and Resources
This unprecedented era sees B2B marketing leaders' alignment with sales in order to meet the growing market challenges.
B2B digital marketers are working more actively...
Four Digital Strategies to Improve B2B Buying Experience
As the competition becomes fiercer in the enterprise world, brands should strive to develop strategies to improve their B2B buying experience.
The importance of customer...
Using Advanced Analytics to Deal with Disinformation
In an online environment populated with fake information, experts suggest brands upgrade their social media monitoring tools with AI, ML, and sentiment analysis
With increased...
How can CMOs Persuade their organization to keep a Strong Customer...
The development of the data-driven marketer has advanced marketing beyond branding to include customer experience and revenue growth. Marketers should first solve the consumer...
Marketing Smarter with AI
While artificial intelligence(AI) in marketing solutions is a common strategy, experts recommend several new use cases to enhance campaigns
Artificial intelligence in marketing-based solutions is...
Poor Customer Service Experience – Many Professionals Lack Engagement on Their...
There has been a rampant representative disengagement that is leading to poor customer service experience, along with economic cost.
Customer service teams across businesses are...
How Marketing Leaders Need To Prepare for a Cookie-Less Era
Marketers across industries need to take improved and fast approaches to keep up with the consent-based advertising world in this evolving marketplace.
With the third-party...
A Strategic Approach to Marketing Agility is Crucial
Viewing agility as a strategic response can help CMOs stay ahead of the curve rather than chasing after it. And, presumably, emerge from this process...
Equip AI Solutions with Location Intelligence for Better Results
Insights from location intelligence, a product of Geographic Information Systems (GIS), can provide brands with real-time insights and clearer results
Quite often, AI is viewed...
