3 Significant Growth Prospects for B2B Brands in the Post-Pandemic Era
As B2B marketers shift from a brand-focused to a customer-focused strategy following the trend of digital transformation, brand to demand, emotional engagement, and customer-centricity...
Why Executive Leaders Need to Become B2B Influencers
It's no longer enough for Executive leaders to expand their network through social networking sites like LinkedIn. They must be B2B influencers because it...
How will Intent Data Drive the Future of B2B Marketing
The use of intent data to better understand the audience is quickly becoming the future of B2B marketing. One of the most significant obstacles...
Three Martech Mistakes CMOs Should Avoid Making
With too many martech solutions in the market, brands often make the mistake of investing in wrong stack that doesn’t yield the expected results.
Today...
Marketing in 2021 – Digital Marketers Optimizing Strategies and Campaigns in...
Several industries were compelled to transition to a digital-first process by the COVID-19 crisis. Not only did the pandemic impact the way teams worked,...
What does it take to Create a Robust Customer Journey that...
One thing that all of the world's fastest-growing start-ups, leading technology businesses, and leading eCommerce brands have in common is the ability to experiment...
Significance of Multichannel Digital Marketing in Today’s Era
In today's increasingly digital market, customers interact with brands across a range of platforms and channels. A modern marketer should be aware of the...
Connecting with Customers – Promoting Brand Loyalty with Emotional Marketing
The last 18 months have seen significant changes in the retail landscape. It's time for businesses to assess how the brand experience has changed,...
Rebranding the Marketing Funnel with Diamonds
Considering marketing, sales, on boarding, and retention as two four-pointed diamond-shaped funnels that are vertically stacked and connected at the inner points, is the...
Shifting to a First-Party Data Strategy for Providing Excellent Customer Experience
Once the shift away from third-party cookies intensifies in 2022 and 2023, companies that are prepared will have the advantage of relevant, timely, and...
