Brands Should Emphasize on Strengthening Relationships with Customers
For brands to strengthen their positions in the marketplace, they cannot afford to solely focus on closing new deals as well as bagging new...
Three Key Areas B2B Marketers Should Focus On in a Digital...
Being on top of their game and remaining one step ahead of the competition in one's B2B marketing plan is a must for any...
Three Ways to Keep Customers Coming Back
As acquiring new customers gets increasingly difficult for brands, it is essential that they pivot their efforts to keep their existing customers coming back...
Why a Customer-Centric Strategy is Crucial to E-commerce Growth
Gone are the days when having a great product was enough to have a successful online brand. In terms of a tailored, customer-centric experience,...
Three Strategies for Developing a Successful B2B Marketing Campaign
To create a successful B2B marketing campaign, brands should take steps to understand their audiences, which will not only help them to create compelling...
Why Businesses Need to Give Next-Generation Chatbots a Second Chance
Greater insights into customer concerns, faster, more informed transactions for consumers, consistency across communication platforms, fewer agent involvement, data security, and more revenue for a business...
Why Mobile Attribution Needs to be a Crucial Part of the...
In today's digital age, effective marketing begins with a thorough understanding of the users and their journey. Marketers can't rely only on a well-designed app...
‘Real Buyer’ Activity helps to get better B2B Marketing and Sales...
quarantining and lockdowns, although seem to be a temporary move, has disrupted business working during the pandemic, and is now expected to stay here....
Leveraging Customer Experience Quality Framework to Create Better Customer Outcomes
Many organizations invest heavily in tracking and improving the customer journey in order to support Net Promoter Scores (NPS) and customer satisfaction (CSAT), but they...
Establishing Marketing Strategy During Product Development Phase
Launching marketing strategies while the product is still in the development phase can help brands bring awareness of the upcoming product while also increasing...
