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CMOs should up their game in content creation process if they want their brands to continue to hold onto their positions in today's competitive...

Resideo Technologies Inc. (NYSE: REZI), a leading global provider of home comfort and security solutions and distributor of commercial and residential security and audio-visual products,...

While no one can predict what a post-pandemic reality will look like, one thing is certain for marketers: digital channels, particularly social media marketing...

The pandemic has accelerated the transition to the digital world and created changes in consumer purchasing behavior that will have a lasting impact. In...

For brands to achieve success in their marketing efforts, they should incorporate empathy into their B2B marketing strategies. Making personal connections and showing a...

Choosing the right apps to run a business can be a challenging task, especially if a brand feels pressurized by a vendor to go...

Digital marketing is still a core element of marketing strategy for both B2C and B2B brands alike. However, the approach can still be unfamiliar...

Many businesses have been obliged to sell almost exclusively online as a result of COVID-19. Despite the fact that e-commerce has continued to rise,...

ABM has adapted and changed in response to two major trends in the market: growing technologies and buyer behavior. As a result, the ABM...

For brands to strengthen their positions in the marketplace, they cannot afford to solely focus on closing new deals as well as bagging new...