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Rethinking B2B Customer Experience in a Post-Pandemic Landscape

Rethinking B2B Customer Experience in a Post-Pandemic Landscape

COVID-19 was a game-changer for all industries. The opportunities and challenges created by the pandemic forced B2B companies to make a slew of changes,...
Ways in Which Brands can Leverage Video to Provide a Good Customer Experience

Ways in Which Brands can Leverage Video to Provide a Good...

Customer concern and can be transformed into active engagement and positive outcomes with the right VX approach. Companies that continue to sit back and...
Enabling Better Customer Experience via Partner Networks

Enabling Better Customer Experience via Partner Networks

B2B companies have a variety of tools at their disposal to help them stand out from the competition. But, regardless of the organization, achieving...
Businesses Need to Break Down Silos to Deliver an Omnichannel Customer Experience

Businesses Need to Break Down Silos to Deliver an Omnichannel Customer...

If businesses want to provide an omnichannel experience, they must first break down silos. In the long run, it has an impact on the...
Strategic Partnerships can help Brands Improve B2B Customer Experience

Strategic Partnerships can help Brands Improve B2B Customer Experience

With brands struggling to keep up with the evolving and ever-changing demands of their customers, they should consider forming strategic partnerships with businesses to...
Shifting to a First-Party Data Strategy for Providing Excellent CX

Shifting to a First-Party Data Strategy for Providing Excellent Customer Experience

Once the shift away from third-party cookies intensifies in 2022 and 2023, companies that are prepared will have the advantage of relevant, timely, and...
Five B2B Customer Experience Trends in a Post-Pandemic World

Five B2B Customer Experience Trends in a Post-Pandemic World

The pandemic has significantly blurred the lines in the B2B and B2C customer experience. As customers' expectation has been elevated due regarding customer experience,...
Marketing Leaders Are Highly Focused On Making CX a Top Priority in 2021

Marketing Leaders Are Highly Focused On Making CX a Top Priority...

More companies will take cognizance of the data they collect; making strong data governance policies to comply with the high-level regulatory requirements to drive...
Strategies to Prepare for the Next Normal in Customer Experience

Strategies to Prepare for the Next Normal in Customer Experience

In the retail industry, digital interactions aren't a novel concept. Prior to the pandemic, online shopping had been on the rise, but it quickly...
The Four ‘Whats’ to Consider While Developing a Customer Experience Strategy

The Four ‘Whats’ to Consider While Developing a Customer Experience Strategy

Customers nowadays have the flexibility to go wherever they want. They will go where they believe they will get the most value, not just...

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