How the CMO of the Future Will Change Marketing For the...
The Chief Marketing Officer (CMO) holds one of the most innovative and demanding roles in any organization. But the last 18 months have put...
The UK Economy to Return to its Pre-pandemic State Post COVID-19
The COVID-19 pandemic had a devastating impact on the UK economy but now it is all set to recover after the passing of the...
Discussing a CMOs Post-pandemic Marketing Handbook
It is important for CMOs to understand and study the entirety of the customer (and prospect) journey with their organization, says Kathleen Delaney, Chief Marketing...
How The Pandemic has impacted the US Marketing Industry
Nearly 24% of CMOs in the United States have been “significantly affected” by the pandemic, reveals the latest study by Dentsu.
The waves of the...
Post COVID-19 – B2B Enterprises May Plan New Strategies for PR...
B2B firms will look for newer ways to align their marketing and PR budgets in the post-pandemic world.
Just like individuals, businesses are trying their...
Most Marketers Expect Virtual Events to Prolong Even After the Pandemic
In light of the widespread pandemic, marketers expect that virtual events will continue to take place even after normalcy returns.
With the pandemic induced lockdowns...
More than Half of B2B Marketers Lack PIM Technology
B2B marketers fail to focus on the product information management system says a survey.
The latest survey from Akeneo says more than half of B2B...
UK Enterprises Switch to Digital Marketing from Print Marketing
UK enterprises are focusing on swiftly moving to digital ad spending from the print media, more than ever before
The latest survey conducted on 1,325...
Post COVID-19 – Demand for Products and Services to fall by...
The demand for products and services is set to fall drastically post the coronavirus pandemic, says the latest survey
The Marketing Week and Econsultancy survey...
Consumers Want the Brands to be Sensitive and React to the...
In the current pandemic situation – transparency and agility is the need of the hour. Brands need to display these to stand out in...
