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Coronavirus Crisis

Developing a Marketing Strategy to Navigate the Challenges of an Economic Downturn

Developing a Marketing Strategy to Navigate the Challenges of an Economic...

COVID-19 has transformed the world and has reshaped the marketing landscape in fundamental ways. However, the biggest lesson it has taught marketing leaders is...
Coronavirus Pandemic, Covid-19, CMO, Strategies, global business disruption, new plans, 2020 game plan, rollbacks and lockdowns

How The Pandemic will Change CMO Strategies- Who Moved Their Cheese???

In view of the recent global business disruption, nothing will be the same for a few more weeks to come. CMOs will need to...
CMO, marketers, marketing week, B2B marketers, B2C marketers, budget, coronavirus, customer policies

B2B and B2C Marketers See a 69% Decrease in Demand for...

A recent report from Marketing Week reveals that when it comes to redundancy, B2C marketers are more vulnerable than B2B The report from Marketing Week,...
CEO, CMO, Marketers, Social Media Marketing, Facebook, Ad Spending, Advertising, Coronavirus, COVID-19

Facebook – Ad Rates Go Down as Demand Sinks Due to...

Advertising on the social media giant Facebook is now much affordable as the rates have fallen by about 20% due to businesses halting and...
CMO, Contribution Marketing, Marketing, B2B Marketing, Coronavirus, COVID-19, Brand Recognition, Branding, Brand Loyalty, Customer Experience, CX CEO, CMO, Contribution Marketing, Marketing, B2B Marketing, Coronavirus, COVID-19

Contribution Marketing – Meeting Social Needs is Necessary for Brand Goodwill...

In the  COVID-19 crisis and confusion, B2B marketers need to adopt new strategies to survive. Perhaps contribution marketing strategies could help to grab customer...
CTO, CEO, Marketing, marketers, digital marketing

Digital Marketing – Marketers Need to Tweak Strategies amidst the COVID-19...

Marketers need course correction on their digital strategies, as the marketing industry is feeling the ripple effects of limited social interactions for the foreseeable...
Retail, E-Commerce, Retail Marketing, Marketers, COID-19, coronavirus, Pandemic, Personalized Marketing, Targeted Email Marketing, Customer Retention, Customer Acquisition, Online Shopping, Shopping Apps, CEO, CMO, Retail, E-Commerce, Retail Marketing, Marketers, COID-19, coronavirus, Pandemic

Retailers Can Emerge from the COVID-19 Crisis as Heroes

The market uncertainty has left consumer spending unpredictable, and the retail industry needs to strike at this opportunity to figure out the best way...
B2B Marketing Zone, Webbiquity LLC, silver lining, B2B marketing, Marketing Budget, B2B marketers, B2Bleads, Marketing, COVID-19, Coronavirus, Aggregage, coronavirus pandemic, Robert Flynn, CEO of Aggregage, B2B, digital programs, digital marketing, marketing campaigns, marketing strategy, online events, webinar, social media marketing, SEO, search engine optimization, lead generation, COVID-19 pandemic, B2B brands, plans for B2B marketing, marketing mix, content creation, software, media, internet, media publication, healthcare organizations, marketing channels, live event, midsized companies, marketing events, SMM, search marketing, How COVID-19 is Impacting B2B Marketing, business plans, business model, B2B organizations, marketing content, silver lining, CEO, CMO, B2B marketing, Marketing Budget, B2B marketers, Marketing, COVID-19, Coronavirus, Marketing strategy

B2B Marketing and COVID-19 – Minimal Budget Shift When Business...

The B2B marketing budget is projected to increase or remain the same, and the least to be affected this year amid Coronavirus crisis The fundamentals...
identity marketing platform, SheerID, medical brands, UK, Germany, France, Jake Weatherly, pandemic, brands, doctors, coronavirus, COVID-19 outbreak, medical agencies, nurses, coronavirus crisis, branding, marketing

SheerID Increases Identity Marketing Platform To Assist Medical Community

The identity marketing platform SheerID has recently announced that it is expanding support for medical brands and agencies – to create special offers to...
Airship, Web Notifications, Marketing Communication, COVID-19 outbreak, pandemic, customer engagement, target audience, brand communication, Android audience, coronavirus, free service, android

Airship Offers Free Web Notifications for Enhanced Marketing Communication

The customer engagement firm Airship has recently announced that it is making its web notification feature free to businesses for 90 days. This initiative will...

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