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Developing a Marketing Strategy to Navigate the Challenges of an Economic...
COVID-19 has transformed the world and has reshaped the marketing landscape in fundamental ways. However, the biggest lesson it has taught marketing leaders is...
How The Pandemic will Change CMO Strategies- Who Moved Their Cheese???
In view of the recent global business disruption, nothing will be the same for a few more weeks to come. CMOs will need to...
B2B and B2C Marketers See a 69% Decrease in Demand for...
A recent report from Marketing Week reveals that when it comes to redundancy, B2C marketers are more vulnerable than B2B
The report from Marketing Week,...
Facebook – Ad Rates Go Down as Demand Sinks Due to...
Advertising on the social media giant Facebook is now much affordable as the rates have fallen by about 20% due to businesses halting and...
Contribution Marketing – Meeting Social Needs is Necessary for Brand Goodwill...
In the COVID-19 crisis and confusion, B2B marketers need to adopt new strategies to survive. Perhaps contribution marketing strategies could help to grab customer...
Digital Marketing – Marketers Need to Tweak Strategies amidst the COVID-19...
Marketers need course correction on their digital strategies, as the marketing industry is feeling the ripple effects of limited social interactions for the foreseeable...
Retailers Can Emerge from the COVID-19 Crisis as Heroes
The market uncertainty has left consumer spending unpredictable, and the retail industry needs to strike at this opportunity to figure out the best way...
B2B Marketing and COVID-19 – Minimal Budget Shift When Business...
The B2B marketing budget is projected to increase or remain the same, and the least to be affected this year amid Coronavirus crisis
The fundamentals...
SheerID Increases Identity Marketing Platform To Assist Medical Community
The identity marketing platform SheerID has recently announced that it is expanding support for medical brands and agencies – to create special offers to...
Airship Offers Free Web Notifications for Enhanced Marketing Communication
The customer engagement firm Airship has recently announced that it is making its web notification feature free to businesses for 90 days. This initiative will...
