CMO

Over the last few years, cyber security and data risk has steadily climbed up in the list of enterprise concerns. It is no longer...

Researches from PWC maintain that only 25 percent of consumers believe companies handle their personal information responsibly and only 15 percent think that data...

Buffer's annual report The State of Social Media, focused on the world of social media marketing, that took inputs from more than 1,800 marketers...

Five major advertising trade groups the 4As, the AAF, the ANA, the IAB and the NAI, are asking California Attorney General Xavier Becerra to...

Despite long standing criticism for mismanagement of user data and privacy concerns, Facebook's fourth quarter earnings report for 2018 showed that ad profits did...

WhatsApp, Instagram, and Facebook Messenger will soon be unified. Plans are afoot to integrate Facebook's messaging services — WhatsApp, Instagram, and Facebook Messenger, allowing...

Technology is changing so rapidly, it will soon prove even Moore’s law slow. Here are the top 5 skills to help your teams fight...

The Buzzword tech is not even on the cards to support media buying. To help in the forecasting process in media buying, there have been...

Gartner VP/analyst Todd Berkowitz maintains that Account-Based Management could soon be locked in a competitive stance with marketing automation tool, and that might mean...

Many marketers have bristled at the MRC standard of viewability requiring that at least 50 percent of its pixels be in view for at...