Monday, August 2, 2021

2021: the Comeback year

2021: the Comeback year

Redefining B2B Consumer Experience – Navigating the Changing Customer Behavior

The pandemic forced B2B buyers and sellers to go digital in a big way. What started as a crisis response has now become the...
Digital Customer Experience Top Trends to Watch in 2021

Digital Customer Experience-Top Trends in 2021

Customers today expect excellent, frictionless, and convenient digital customer experiences. As more companies fight to meet these expectations, the customers also become more demanding,...
Content Agility Matters More Than Ever In this Digital Era

Content Agility Matters More Than Ever In this Digital Era

Marketers prioritize an advanced content strategy for 2021 due to the increased use of online channels amid the pandemic. The ability to surface new services...

Content Marketing in 2021 – B2B Enterprises Consider It as A...

Keeping in mind the increased usage of online channels and social media, B2B marketers are prioritizing an advanced content strategy for 2021. In spite of...
Developing Marketing Strategies for 2021- Critical Points to Be Aware Of

Developing Marketing Strategies for 2021- Critical Points to Be Aware Of

Traditional marketing strategies faced challenges in delivering planned results in 2020; but the worst is not yet over.  Developing a new strategy in the...
Customer Experience in 2021 – Enterprises Focused on Digital Solutions

Customer Experience in 2021 – Enterprises Focused on Digital Solutions

Marketers are experimenting with creativity, and digital solutions as customer experience in this era are more crucial than ever before. With the on-going market uncertainty,...
2021 Forecast Marketing Strategy in a Post-Cookie World (1)

2021 Forecast: Marketing Strategy in a Post-Cookie World

As we look ahead to 2021, the marketing and advertising industry’s attention is turning once again to a world without cookie-based measurement and targeting....
Top Digital Customer Experience Trends to Watch in 2021

Digital Customer Experience: Top Trends to Watch in 2021

2020 saw conditions that forced brands to connect with customers online. Digital customer service models were transformed overnight. Between the rush to satisfy customers...

CMOs Need to Revamp Their Roles as 2021 Approaches

The pandemic has triggered the significance of the CMO role across all the business spectrums – especially as the comeback year nearing. A CMO's role...
B2B Marketing and ABM – The Must-Have Strategies for Enterprises for 2021

B2B Marketing and ABM – The Must-Have Strategies for Enterprises for...

In this digitalized marketplace, a majority of B2B marketing companies have been adopting ABM. Account-based marketing is a fast-growing, successful marketing strategy today. More than...

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