Data-Centric Content Strategy to Drive Successful Marketing Campaigns in 2021
Big data analytics is facilitating enterprises to drive effective marketing campaigns in this digital marketplace.
In this evolving business landscape, CMOs highly rely on...
Customer experience trends that will help retain customers in 2021
Marketing leaders acknowledge that the world of commerce has continuously changed, and evolution is a direct impact of the technological advancement
CMOs say that 2020...
Digital Marketing in the Age of Augmented and Virtual Reality
VR and AR technologies have transformed how customers look for information, interact with brands, and even shop. From virtual opportunities to augmented 360-degree videos...
B2B Marketing Trends for more Leads and Sales in 2021
Having the latest martech stacks is critical for successful marketing, yet most brands have failed to understand its crucial role in 2020. Going forward...
Keeping Sustainability at the Forefront of Corporate Decision-Making
The subject of sustainability has been around for a long time, but today sustainable business practices are at the forefront of consumer attention. What...
Delivering a Seamless Cross-Channel Customer Experience
The market is inundated with countless channels and services, making the practice of improving customer experience all the more difficult. With the rise of...
How Threat Actors Are Capitalizing On SMS Notifications of Consumers
In this digital era, ‘smishing’ is increasingly becoming popular, and hackers capitalize on it highly.
With the rise in digitization, people have got used to...
Top E-Commerce Marketing Trends to Look Out for in 2021
The events of 2020 forced e-commerce to evolve and adapt in ways no industry expert could have foreseen. The e-commerce industry is proliferating, and...
B2B Ecosystem in 2021 – How the B2B Consumer Preferences Has...
In 2020, the entire B2B marketing landscape dramatically altered with the rapid shift towards digital channels and social media marketing.
The picture of B2B consumer...
Redefining B2B Consumer Experience – Navigating the Changing Customer Behavior
The pandemic forced B2B buyers and sellers to go digital in a big way. What started as a crisis response has now become the...
