2021: the Comeback year

Big data analytics is facilitating enterprises to drive effective marketing campaigns in this digital marketplace. In this evolving business landscape, CMOs highly rely on...

Marketing leaders acknowledge that the world of commerce has continuously changed, and evolution is a direct impact of the technological advancement CMOs say that 2020...

VR and AR technologies have transformed how customers look for information, interact with brands, and even shop. From virtual opportunities to augmented 360-degree videos...

Having the latest martech stacks is critical for successful marketing, yet most brands have failed to understand its crucial role in 2020. Going forward...

Influencer marketing can increase the brand’s outreach significantly, but there are also pitfalls businesses should know how to avoid before getting started The new method of...

The subject of sustainability has been around for a long time, but today sustainable business practices are at the forefront of consumer attention. What...

The market is inundated with countless channels and services, making the practice of improving customer experience all the more difficult. With the rise of...

In this digital era, ‘smishing’ is increasingly becoming popular, and hackers capitalize on it highly. With the rise in digitization, people have got used to...

The events of 2020 forced e-commerce to evolve and adapt in ways no industry expert could have foreseen. The e-commerce industry is proliferating, and...

In 2020, the entire B2B marketing landscape dramatically altered with the rapid shift towards digital channels and social media marketing. The picture of B2B consumer...