Gen Z covers people born between 1990 and 2000; the population between these years covers 24% of the global population reported by Bernett survey. This segment has significant spending power. India and China account for 34% of the global Gen Z population and have a high number of graduates with maximum potential. So they are key areas for marketers targeting gen Z. The US market has the maximum Gen Z spending potential.

Globally, companies are building marketing strategies to cater to this generation because it is very important in terms of demographic and spending power

Lynne Goulding, Principal Consultant of Visionary Innovation stated “Gen Z prefers brands that enable user-generated content and employ social media influencers for marketing. Companies that are tracking well with Gen Z are those that embrace authenticity and transparency and offer superior customer experiences. “With the rise of Artificial Intelligence and automation, there is a combination of ‘human’ skills and technical skills in the future workplace. AI and automation will create entirely new job categories as well as a shift in work environments,” noted Goulding.”Gen Z’s speed, precision, and convenience will popularize mCommerce and payment systems.

The Frost & Sullivan survey -Generation Z as Future Customers, Forecast to 2027 , highlights Gen Z’s demographic makeup and psychographic customer profile. It also identifies the brands that have responded successfully to their particular aspirations and needs.

“With the rise of Artificial Intelligence and automation, there is a combination of ‘human’ skills and technical skills in the future workplace. AI and automation will create entirely new job categories as well as a shift in work environments,” noted Goulding.”Gen Z’s speed, precision, and convenience will popularize mCommerce and payment systems.”