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Marketing-Budget
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Flawed Strategies Inflating the Marketing Budget

BANT
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Is BANT Dead?

Better Marketing with AI and Machine Learning Solutions-01
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Better Marketing with AI and Machine Learning Solutions

B2B Marketers Can Adopt a Few B2C Models in Their Strategies
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B2B Marketers Can Adopt a Few B2C Models in Their Strategies

Investments In Marketing Innovation Helped Marketers To Do Successful Course Correction
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Investments In Marketing Innovation Helped Marketers To Do Successful Course Correction

Organizations confused whether to buy or build AI martech solutions
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Organizations confused whether to buy or build AI martech solutions

CMO, pandemic, COVID-19, influencer marketing, influencers, endorsement value, brand, marketing team, budget, CMO, COVID-19, coronavirus, pandemic, influencer marketing, influencers
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Influencers Should Have a Key Place in Marketing Plans during an Economic Slowdown

CMO, marketers, marketing week, B2B marketers, B2C marketers, budget, coronavirus, customer policies
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B2B and B2C Marketers See a 69% Decrease in Demand for Their Brand

ABM, analytics, account insights, customers, ROI, campaign assets, insights, online, offline, invest, predictive technologies, budget
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Seventy-one percent of Companies Investing in ABM result in Higher ROI, says Report

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