The go-to-market (GTM) intelligence provider ZoomInfo has recently announced the roll-out of ZoomInfo Intent. It is a B2B-specific feature that leverages machine learning (ML) technology to interpret purchasing signals for sales and marketing professionals. Powered by the DiscoverOrg platform, ZoomInfo Intent will be available in the ZoomInfo platform.
ZoomInfo Intent will help to identify prospects and customers and advise on when to engage with them. It will also enable go-to-market teams to get before the existing prospects in the sales cycle, identify new leads, and increase customer growth. Henry Schuck, Founder, and CEO at ZoomInfo, “Once we saw the performance boost that intent data could provide, we knew we needed to integrate it into our GTM platform to give our customers a competitive edge.”