ZoomInfo, offering marketing, data, and intelligence software, has announced the launch of MarketingOS, a new account-based marketing platform (ABM) that integrates sales and marketing teams into an integrated program sponsored by ZoomInfo’s business-to-business (B2B) data.
MarketingOS facilitates productivity demand and ABM teams direct and transform travelers into clients through orchestration driven by understanding and personal engagement across multiple channels, including advertising and social media, email, SMS, and more. MarketingOS also transforms websites into digital stores — with advanced forms, unique visitor tracking, and first-person chat information — to help improve site conversions and strengthen relationships and sales.
