Zendesk has recently announced its new Support and Sales Suites – expanding service-first CRM solutions. It will help businesses build customer relationships by allowing sales and service teams to connect with their users’ customers in real-time. To meet modern customer expectations, Zendesk will provide B2B companies to take a conversational approach. The tool will give the agents a relevant context to continue a conversation when customers contact the company.

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The company also announced that its new suite would have various social messaging channels like WhatsApp, Facebook Messenger, Twitter, etc. included. It is powered by Sunshine Conversations – its conversational business platform built on Amazon Web Services (AWS).

Source: https://www.martechadvisor.com/news/crm/zendesk-expands-its-servicefirst-crm-solutions-improves-customer-experience/

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