ZappiStore Ltd., a platform for consumer insights powered by artificial intelligence and big data, has announced that it has closed on a sizable USD 170 million round of funding led by Sumeru Equity Partners and other co-investors.
The company developed a novel ad testing platform that gives creators centralized access to contemporary research methodologies. This enables them to test their ideas quickly, discover their effects more quickly, and use these insights to make better decisions.
According to the startup, unlike other research software that typically takes weeks to produce significant results from consumer surveys, its AI-powered research software can do so in just hours. Creators can contrast the findings of their studies with 1.2 billion historical data points using Zappi’s platform.
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